No Bullshit Approach to Search Engine Optimization and Google Page Rank With Dan Cristo

January 19, 2011 50 Comments

This is truly an EPIC podcast with my favorite new person Dan Cristo.

Turns out, Search Engine Optimization and ranking well on google is not that hard when you have someone who can explain the fundamentals of SEO in an easily understood fashion.

We approach SEO from the google’s point of view and discuss THE MOST IMPORTANT factors to ranking well on google and other search engines. Dan calls this the low hanging fruit. Pick it. Bite into it. It tastes so good, dont it?

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No Bullshit Approach to Search Engine Optimization and Google Page Rank With Dan Cristo

Make sure you stay tuned-in till the end where Dan reveals if he is in fact Batman.

In this podcast, we talk about:

How is SEO the same as California Gold Rush in the mid 19th century?
The right way to look at SEO (It’s not the way its usually presented)
The state of affairs with my ancient phone
The SEO advice on Viagra
How SEO is sold and the truth behind the sales gimmick
Top 4 things google looks at when determining your rank
The importance of anchor text
The title tag
How to fix the formatting of your social buttons
History of SEO and web development
The importance of the domain name
One key factor in getting an immediate ranking for your local business
Quality vs. quantity of backlinks
Search engine red flags
The limitations of google sentinels
How SEO experts become SEO experts
The importance of Matt Cutts to SEO
SEO. The black art
All links are not created equal
There goes the SEO neighborhood
Page Rank Vs. Social Rank
Automated backlink solutions
How to get backlink
Time in Existence and Expiration Date
Are new inbound links as valuable as older links?
What home keywords are the right ones to optimize for?
Can bigger sites get away with more shenanigans than a new, small blog?
The rule of thumb on SEO for onsite optimization
Human friendly headline vs. SEO friendly headline
Can there be a headline that is both human friendly AND SEO friendly?
Is it smarter to start making your headlines more human friendly?
The secret location SEO experts get their google wisdom from
Common misconceptions people have about SEO addressed
The value of title, description and keywords
Why being a good writer makes you a bad blogger
Google is NOT the only search engine…surprise, surprise.

You can find Dan on Twitter.
Check out his VERY cool Video Blogging platform Fluttrs: Video Twitter on Steroids
Check out Dan’s SEO Camp Fire: SEO Q&A Website
Video tutorials on SEO by Dan Cristo

Thank you Dan for this AMAZING interview.

Dan and I are considering putting a reoccurring podcast about SEO and related topics, so bring us your questions, bring it on.

Other podcasts:

Interview With a Blogger Extraordinaire and Social Media Pacesetter Tristan Higbee

Interview With a Blogger and an Online Business Expert Murray Lunn

Interview With a Small Biz Marketing Expert Kazia Mullin

Some other cool shit:

Fear! It’s What’s for Dinner

Sex and Cash Business Theory

The Process of Innovation Any Business Can Adopt Right Now

Search Engine Optimization

How To Destupify Yourself In 10 Hard Steps

The Tyranny of Hyperlink Ends Now!

http://technileaks.com/ Salman Saeed

This one is interesting. I’m listening to it.

http://diyblogger.net/about Dino Dogan

Thnx Salman. We had a blast doing it. Let me know what you think when youre done listening.
Anonymous

Thanks for making some time for the podcast. Here’s the million dollar question… Did you make it all the way through to where I reveal whether or not I am actually batman? If you missed it the first time, you may need to listen again.

http://live-your-love.com/ Brankica U

Downloading and will listen to it. Just wanted to say, since I know how you are, that this will probably be some good $h|t

http://diyblogger.net/about Dino Dogan

You will not be disappointed, I promise.
Anonymous

Thanks for saving Dino and my voices to your hard drive. Dino promises you will not be disappointed, and I promise that I had nothing to do with Dino’s promise.

http://live-your-love.com/ Brankica U

Loved it… Dino always delivers as he promises

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http://twitter.com/Canis_bonus Canis bonus

Thx so much for sharing Dino. I’ll get listening. This is the answer to my prayers (I am so confused about SEO). There’s so much BS around…

http://diyblogger.net/about Dino Dogan

It will be epic, I promise. Come back and tell us what really stood out for you.
Anonymous

Hey Canis,
You were seriously praying for Dino to do a podcast about SEO? That’s awesome. I will send you a list of prayer requests for next week

Looking forward to you thoughts on the podcast. Dino promised it’s epic, so it we need to know if he has kept his promise.

http://www.canisbonus.com/canis-blogus Laure-Anne

Doh, am only now on Disqus so tracking your response. Sorry for the (3 months!) delay in replying. Another confession: I STILL have not listened to the podcast! Shame on me. I don’t deserve the blog readership ; P

http://diyblogger.net/about Dino Dogan

haha..hey..look at you all DisqUs-sted lol

http://igirl.posterous.com/ Chris Loyd

I downloaded this podcast before going to work and had to “come back” and leave a comment. You guys were so funny. The entire SEO podcast played like a skit rather than a boring old topic of search engine optimization. And I’ve learned a lot, wow!

I dont think I have any questions yet. I think I need to listen to it again to let it sink in. Maybe just a note about something Dan said about targeting a 3-5 word phrase first, ranking well for it and then moving up the ranks. The whole thing sounds really tedious which is usually a sign that its genuine.

This is one more reason for me to move from posterous to wordpress since posterous doesnt have a lot of SEO related functionality (that I know of)

Thanks guys, amazing stuff.

http://diyblogger.net/about Dino Dogan

Thnx Chris. Im glad you found it useful. yeah..Im using posterous for my dog blog and youre right, the SEO is light on that platform. WP is def way to go
Anonymous

Hey Chris,
Thanks for taking the time to come back and leave a comment. Any comedic relief gets credited to Dino. That dude is a riot (sidenote: I know Dino will read this, so I’m saying nice things

Seriously though, we had fun doing the interview, and I’m glad it came across as light, yet informative. If you do end up running into some, “OH NO, SEO – WHAT DO I DO” questions, send them to Dino and maybe I’ll get a chance to come back to the show for some community Q&A.

http://twitter.com/DawgBlogger jana rade

Great interview, but makes me want to give up doing anything

http://diyblogger.net/about Dino Dogan

You better not…dont worry…I’ll handle the SEO junk on Dogopedia…you just continue to write awesome shit
Anonymous

Hey Jana,
SEO boils down to building authority on a specific topic, and that can be a really fun thing. Focus on sharing your expertise though great content, and the community will recognize your site’s authority on the topic. Never hurts to have someone who understands search engines around so they can they can help you build that authority in the shortest time possible. Thanks for taking the time to listen to the interview.

http://www.guidegoods.blogspot.com Edwin

Thanks for this cool podcast. I need some help with SEO and this should help

http://diyblogger.net/about Dino Dogan

For sure…I wish I had something like this when I started. Dan shares some awesome info.
Anonymous

Thanks for leaving a comment Edwin. Feel free reach out to me using some of the content links at the end of the post, and I’ll be happy to give you some advice if you need help.

http://www.murlu.com Murray Lunn

Dude, I lsitened to the whole thing – no lie – that’s what makes the interviews great Dino – they aren’t stuck up; very candid but there’s always a ton of great information packed in there. Got a few great ideas out of it like playing around with old domains and doing a bit of 301 redirects (for links). Congrats on putting together another one – also, really cool that you got Dan over here so quickly; we were just checking out the site just recently haha

http://diyblogger.net/about Dino Dogan

Awesome that you hung in there…I know you know SEO so it means a lot that you stayed with it

http://twitter.com/ElisesReview Elise M

Hey Dino, thanks for letting me know about this. I listened to it this morning and it was well worth the listen.

I’m already pretty familiar with overall SEO methods, but it doesn’t hurt to learn more and listen to what others have to say about it. And this really helps now because I’m in the process of trying to create a few authority niche sites where I’m trying to rank for some good keywords.

Again, this was really awesome! You should totally keep it up with the podcasts. They’re great to listen to. And it gives me some good and interesting learning material so I’m not bored to tears when I ride as much public transit as I do these days.

http://diyblogger.net/about Dino Dogan

I love that you loved it. We have to do one.

http://live-your-love.com/ Brankica U

Dino, I am back to tell you that I listened to this thing. I didn’t learn anything new except that I should move to a better neighborhood….oh, wait, I already did….never mind….

Well, anyways, it was a cool thing, I might not delete it from my computer and I had a blast listening to it. Loved hearing your voice and English with no accent…how do you do that man!!!

http://diyblogger.net/about Dino Dogan

Lets just say I talk english goodly lol

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http://www.techwork.dk IT-Blog

Nice podcast.
Don’t know how much new stuff I learned, but fun to listen to you.

http://diyblogger.net/about Dino Dogan

You just wait till the next podcast…you’ll learn even less but will have even more fun lol

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http://5dollarbaby.com/ Anusha

Hi Dino,
I am quite new to Seo , just trying to figure the best of what I understood. I really liked it , most things were vague to me before I viewed this. Thanks for sharing.

http://diyblogger.net/about Dino Dogan

Glad we helped explain it little bit better. We have a second installment coming out this week and another one next week, which should take you deeper into the world of SEO….you will end up an expert by the time Im done with you

http://5dollarbaby.com/ Anusha

Thanks Dino, Looking forward for ur next venture.

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http://nittygriddy.com/ Ingrid Abboud

Hey Dino & Hi Dan

Well, I’m glad I listened to this podcast again – all 9 hours of it lol. Kidding – but yes, the whole thing.

With my very limited knowledge of all things SEO (as Dino knows) – I’ll probably have to listen to this one more time lol. Needless to say – it’s been bookmarked! Excellent stuff! Thank you.

Some really great tips in here. I always hear how important the domain name is but unfortunately when I started my blog, I had no clue about these things. But then again, I’m not sure I would change if I were to do it all over again as it kinda grew on me and in a way it did help with the branding.

I have many questions (probably about each point) – but asking them all would leave you with a novel here so just this one.

I heard you say that the age and expiry of a domain comes into play with rankings. Maybe the latter less.

When I renewed my domain recently – I did so for 2 years – even thought I plan on keeping it for a 100. But when you search to see that – it shows you the expiry date as next year. Basically my name expires in 2012 but it’s showing 2011. I guess it’s a year by year thing. So how does Google know that? Sorry if this is a silly question lol .

I’ll get my other questions ready for when I hear this the 3rd time round lol. One by one – starting with keyword searches and links .

Thanks for the very interesting and helpful discussion.

Cheers

http://diyblogger.net/about Dino Dogan

Dan and I will be doing another podcast that will consist solely of one-off questions like yours. (tho he doesnt know this yet lol)

Anyways, your internet registrar (whoever that may be) has your expiration date they feed to whois database online somewhere, which can be read by google. I assume thats how it works…Dan?

http://www.getting-unstuck.com/ Riley Harrison

Hey Dino,
This is a post that should be mandatory reading (listening) for all, especially blogging newcomers. There is so much statistical noise concerning SEO that even confident people begin to question their judgement. Your big picture perspective and common sense approach is much appreciated. Thanks

Riley

http://diyblogger.net/about Dino Dogan

Thnx Riley…I appreciate the kind words. We’ve all been there, strugling to understand what matters and what doesnt, and Dan was kind enough to share his expertise with us….we have follow up interviews as well, I hope you find time to give those a listen as well

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http://www.tracyshaffer.com tracetime

Ok, I listened, took notes, and have to listen again. It’s a long list but a VERY HELPFUL ONE! Thank you for sharing. Smartypants.
Kerem Özdural

hello Dino,

Is there a way to subscribe to your podcasts via something other than itunes, namely an android phone?

http://diyblogger.net/about Dino Dogan

Hi Karem….damned if I know….

I have close to 20 but even those are not all listed in iTunes because there isnt a podcast specific feed for those…

I have to make a page that lists all the best stuff per category to make browsing easier, but thats like a 1001 thing on the list of things that need to get done lol

For now, the best way I could recommend is to browse around, download to MP3 and take em like that…

How do you find your Android? I had it for 1 week then had to reluctantly trade it in for iPhone cuz mine kinda sucked monkey balls.

http://www.facebook.com/KeywordJump/app_165629380224772 best seo

The most important aspect that impacts the position of the website is the articles. If you provide quality articles, individuals will always come back to the website. Individuals normally weblink to your website when they find your articles information and useful. You should create articles that have clean thoughts.