New Jersey Governor Chris Christie Declares His Candidacy
If I was Chris Christie’s Campaign Manager, this is how I would make sure my candidate gets reelected.
Get ahead of the competition by starting the race for NJ Governorship early.
This step is a no brainer. Works for 100 yard dash, pharmaceutical patents, as well as anything else that matters. It will work for politics too.
Find an event that’s getting a lot of media coverage and figure out how to get my candidate into the mix. Republican Presidential nomination race for example.
This is an old tactic used by everyone, from P.T. Barnum across Edward Bernays to Al Sharpton. In Marketing circles we call it Piggybacking.
Find a stooge.
Whisper into somebody’s ear that my candidate is thinking of running for President in 2012. This somebody should be a known gossip who gets his sense of significance from divulging sensitive information in order to impress people.
In Politics, this kind of person is a stones throw away.
My candidate (in this case Chris Christie) doesn’t need to know any of this. His job is to deny everything and less he knows more convincing he will be.
If possible, end the charade with a crescendo.
Who doesn’t like full release anyway?
Voters are bored and disinterested. Our politicians are uninspired and my candidate happens to be on the very top of that lack luster pile.
Voters don’t care about State Election. They can barely muster up enough attention to watch the Presidential one.
Fabricate a theatrical performance played out in real life that will penetrate the voter’s mind and leave a lasting impression. The effect of which will be that when a casual voter enters the booth to vote in the upcoming State Election, they will be thinking the following:
Hey…that Christie guy was asked to run for the President of the United States. He MUST be good, right? I guess I’ll vote for him.
What Gandhi Knew
Mahatma Gandhi once said, and I paraphrase:
It may not be as punchy, but I would also add entertainment into the mix.