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Most Stumbled Topics in 2011

December 28, 2011 22 Comments

What topics are Stumblers most interested in?

I’m happy to say that we don’t have to guess. StumbleUpon Team was nice enough to provide us with this information.

So, without further ado…

Most Stumbled Topics in 2011

  1. love
  2. funny
  3. tattoo
  4. games
  5. diy
  6. wedding
  7. harry potter
  8. hair
  9. recipes
  10. food

StumbleUpon Team has added Explore Box in 2010 and they’ve been tracking diligently what people have been typing in it.

Silly Blogger. Tricks are for…

It’s no secret that content consumers who hang-out on different social networks have different tastes and are ultimately interested in consuming different forms of content.

For most bloggers, Twitter visits are hard to convert if the content is deep and meaningful (read: long and boring).

It’s hard to consume a 500+ word post when you’ve been conditioned to “getting” your information in under 140 characters.

Facebook presents another challenge. Facebookers hate leaving Facebook. Same is true of LinkedIn, Digg, ReddIt, etc.

StumbleUpon (SU) has only recently introduced the concept of personal connections within the SU community. It is still in its infancy. So, one thing that makes SU different from all other social networks is that its users are actively looking to consume content that’s NOT on StumbleUpon.

Will They Consume Your Content?

Well, that depends on several factors.

Stumblers are bored. Zonked out of their gourd. And they want to see what ELSE is on the Internet.

However, if your blog design is inviting and your (awesome) content delivered via a picture, video, infographic, or -but only if you must- in words; then the only thing left to worry about is the topic.

Conclusion?

If you’re a wedding planner you better be creating content worth stumbling. If you have a blog about hair and makeup, you need a Stumble button on your blog. If you’re a food blogger, my good, better start taking some pictures and get your readers to stumble your stuff.

To view the full report, click here.

On the other hand, if your blog doesn’t fall into this category, don’t despair. SU is still an amazing traffic driver that can be great assuming you know how to use it.

Check out:

Secret Weapon

Your secret weapon in fight against blog obscurity is Triberr. But Triberr can’t perform miracles. Gets pretty close tho :-)

Your content should still be amazing AND well-suited for the desired destination network of course. And since everyone is given to predicting things for 2012, let me do my part which also happens to be highly relevant to our discussion.

In The Year 2012

In 2012, bloggers better get their ass in gear and publish content that is specifically designed for ONE destination network.

This might look something like this:

  • List posts about something topical or trending for Twitter audience
  • Video that makes ME look good when I share it on Facebook
  • In-Depth writeups about news, politics, entertainment or religion for Digg and Reddit
  • And the above 10 topics for StumbleUpon audience delivered via Infographics, pictures or video ideally.

All this goes back to the need to really understand both your audience and places where they like to hang out, in addition to understanding what form of content your audience prefers to consume.

Vision 360

I may be able to help you figure this out. Leave the following info in the comments below and let’s see if we can get to the bottom of it.

  • What topic do you write about?
  • Who is your ideal audience?
  • What social network are they on?

Be careful how you answer the last one. I’m not asking what social network are you on. I’m asking what social network is your ideal customer on?

CREATIVITY, MARKETING, Social Media Optimization
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  • BakwudsHouswife

    The topic I primarily write about is cooking for families on a budget. Hows that for narrow?

    My ideal audience are parents who are trying to feed their family healthy foods on a budget. They generally don’t have time to be concerned with things like presentation (because, really, my four year old doesn’t care what the food looks like) but they want to expand their food choices

    I get a lot of traffic from Twitter, but I think most of my desired audience is on FB. Most of my traffic, however, comes from SU.

    I think you left out a point about SU:

    I”m finding, as I stumble, that I want solid info delivered above the fold. So make sure your title is attention grabbing. Which probably means less titles with hashtags in them so they are Twitter friendly (and there’s a potential Bonfire rant). If that also means, as it does for me, redesigning your header and other above the fold content to get the SU crowd, then do it!

    • http://diyblogger.net/ dino_dogan

      Thats an interesting situation. You blog about food -top 10 topic on SU- but you’re not concerned about presentation. This is a contradiction in the food blogging world, as far as I can tell.

      Food blogs are all about presentation. Pictures to be specific. So I think you’re right when you say that your audience is on FB.

      So this is where the limitation of Blogger as a blogging platform really kick in. You should use Facebook comment system on your blog, but I dont believe you can since you’re on Blogger. Consider migrating to self hosted wordpress. @BakwudsHouswife

  • Chrisina_Loyd

    My blog is a mess. I barely write and when I do I pay no attention to where my audience is. I think most bloggers take the path of least resistance, I know I did. Figuring out where my audience is and delivering content in a specific format and all that stuff is just too hard. Well, it’s too hard for me. But I don’t really care about having a large audience. I only care about having the experience of being a blogger. Does that make any sense at all? lol

    • http://diyblogger.net/ dino_dogan

      That makes perfect sense, Chris. I will meditate on that point and get back to you :-) @Chrisina_Loyd

  • _harsha

    @dino_dogan I’ve recently started blogging and im so excited because this is the first comment im writing on my favorite blog, YOU INSPIRE ME MAN !

    My plan on blogging is: Write quality, in-depth posts, im not worried about frequency ( 2-3 posts/week ), and my topics will surround DIY Digital marketing and sometimes i might throw in off-topic posts. Target audience – Beginner Bloggers, SEO’s who are looking for DIY strategies. Well, as if now i think its Facebook, maybe need to consider SU for traffic i guess, what are your thoughts ?

    • http://diyblogger.net/ dino_dogan

      Thnx for the kind words, Harsha. Understanding what questions your segment of the audience is asking and then answering that question is paramount. I think first few months will be the feeling-our process. And Im sure you will learn A TON on the other side of it. @_harsha

  • PhilippaWrites

    Fascinating, thank you!

    • http://diyblogger.net/ dino_dogan

      You’re welcome, Philippa.

      I found it extremely fascinating that “love” was number one searched phrase. What does that mean? Did people look to find the feeling of love online or did people look for Russian Brides sites? What is going on here? @PhilippaWrites

  • cmajaski

    I write about everything on my blog but primarily on writing and being a single mother. Not sure who my ideal audience is yet but I would say the readers are mostly women and mothers (quite a few men tho I’m not sure why) and their social network is Facebook.

    Interesting post especially since I’ve been learning quite a bit about SU lately. I also think it’s a good exercise in nailing down what our intentions are for our blogs, which is one of my goals. Where we go depends largely on what the purpose is.

    • http://diyblogger.net/ dino_dogan

      tru dat. I find that the necessary step in figuring out how to get that sweet SU traffic is to actually use SU, and then get little Buddhist with your self. really observe your state of mind as you stumble. What do you like? What dont you like? What gives you pause? What really makes you stop and take notice? @cmajaski

  • melisainci44

    @MariSmith @dino_dogan @douglasi hello

  • http://TheNerdyNurse.com/ TheNerdyNurse

    i ADORE stumbleupon and was thrilled when it was added to triberr

    When I am using stumbleupon I am looking for content worth reading, so I think it can drive more reading and engagement.

    Great points about maintaining interests. 140k is a whole lot easier to digest than a lengthy blog ramble, even a good one.

  • davelucas

    @socialmouths @dino_dogan from where I am, “http://t.co/LZvJ1d1A” “…must be down or has been moved…”

  • http://www.wonderoftech.com/ wonderoftech

    Hi Dino, I am very glad Triberr added the StumbleUpon button to the stream. I haven’t had a lot of StumbleUpon traffic yet, but some is better than none.

    I don’t write in any of the top stumbled categories, but if tech increases in popularity, plenty of my posts will be available for Stumblers!

  • socialkaty

    @clareappleyard Cheers for the re-tweet!

  • Kuido

    @NealSchaffer #HappyNewYear Neal! All the Best in #2012 to you and yours. #Feliz2012

    • NealSchaffer

      @Kuido A belated #Feliz2012 ;-)

  • susie_parker

    @NealSchaffer @dino_dogan Happy New Year to both of you! :D Thanks for reading & commenting on my blog this year.

    • NealSchaffer

      @susie_parker Susie, can you do me a favor and DM me your Gmail address again? Thanks ;-)

      • susie_parker

        @NealSchaffer done! :) Happy New Year to you.

  • http://carpet-steam-cleaner.net shirleybrown

    I find it quite remarkable that most of the topics stumbled are timeless (of course, harry potter being the exception). People are always looking for love. They are equally curious and want more info about diy projects. Ditto for food and hair.

    I think there is a hint or two about the sort of topics that bloggers should focus upon.

  • http://www.theuniuni.com/ Payton_vege

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