Klout Just Became OverBlog. Should @OverBlog Be Concerned?

I’m no fan of aggregators, but Fred Montagnon -the Founder of OverBlog– and I shared some good times when he visited the States recently, and so by default, I like his company as well.

For those who don’t know, OverBlog aggregates your social media activity in one spot, timeline style.

This means that it will display all your Twitter, Facebook, FourSquare, Instagram, etc. updates in one convenient place. And someone who is really interested in what you’re doing across all your social channels can easily see what you’re all about.

And Then There’s Klout

I was never a fan of Klout. Here’s why.

  • They “measure” everyone without their consent, and
  • Their Perks program is a lure to sign up for useless email lists

Even Klout must know that Klout is kinda stupid, so they sat down to figure out what “else” could they be. And so they decided to be OverBlog.

The new Klout is eerily similar to OverBlog. See for yourself.

Click to embiggen and please help yourself to the embed code on the bottom.

I was SHOCKED when I visited my new Klout profile.

As far as I’m concerned, they basically ripped off OverBlog a la carte.

What does this mean for OverBlog?

Fred says…

I’ve reached out to Fred, the Founder of OverBlog, to get his feedback regarding Klout’s blatant pilfering.

Here’s what he said:

I like people who try to bring innovative product on the market. This is what Klout did with their measure of influence. I respect them for that. I’m always proud when people copy my ideas… but they’d better focus on their core idea instead of trying to do everything at the same time.

I also asked him what’s next for OverBlog, and this is what he said:

Next step for overblog is the mobile experience, a premium set of features, and the US development. We are moving our HQ in the US right now. We already have an office there, and me and my business partner are moving to New York in September.

Are You on Klout?

Here is why I can’t get on board with Klout.

While OverBlog requires a user to sign-up for the service, you already have an account on Klout, whether you want it or not.

Klout -with their scores and liberal use of badges- is essentially a game. And according to Jane McGonigal, the author of Reality is Broken, the first rule of playing ANY game is that the participation must be voluntary.

Klout breaks that basic premise, and for that, I can’t forgive them.

I believe this is why many people hate Klout. They are forced into a game not of their choosing. This is a fundamental problem Klout can never fix. If they did, they would be revealed for what they truly are. Unnecessary.

Your Thoughts

  • Are you on OverBlog?
  • Do you think Klout ripped off OverBlog?
  • Would you prefer it if Klout went away?

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Dino Dogan

Global Force for Badassery | Founder of Triberr | Refugee from Bosnia | Writer for Technorati | Speaker | Lousy Martial Artist | Pretty good singer/songwriter | Hi 🙂

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  • Yannick Le Guédart

    I’d say that Overblog is first of all a blogging platform, with a curation feature, not a curation tool with blogging feature. That makes quite a difference 🙂

  • http://socialmediaexplorer.com JasonFalls

    Good catch, Dino, but as Yannick pointed out, too, Klout isn’t a publishing platform. The aggregation piece is similar, but you can control not just the social content, but the original blog content on Overblog. I don’t see the two as that closely related.

    Frankly, anyone can go out and aggregate. FriendFeed and Profilactic did it long ago. Overblog adds control and blogging to the lifestreaming component that makes it compelling. Certainly worth noting that if you want lifestreaming content, Klout provides it too. But I don’t know that I’d draw that close of a comparison.

    (And yes, Overblog is a client. Figured it was worth chiming in, though.) Good thoughts, my man.

    • http://diyblogger.net/about Dino Dogan

      Hey Jason, good to see you here buddy 🙂

      I agree, Klout and OverBlog are in a kind of a Venn diagram….some similarities, some overlap, for sure.

  • http://socialmediarevolver.com/ KrisOlin

    Hey Dino, to answer your three questions there:
    Are you on OverBlog?Do you think Klout ripped off OverBlog?Would you prefer it if Klout went away?
    No, Who cares? and Yea, but No.

    The whole Klout thing is getting a bit too funny to be serious anymore, eh?

    Nice post though, mate!