Kinderbrutenstalts: A Proven Way of Increasing Profits by 52%

Let’s go for a walk. Said Étienne Stéphane Tarnier to himself on a warm summer day back in 1878.

So many people keep them selves so busy just so they wouldn’t notice that they have nothing to do. Do what Tarnier did. Take a day off. Spend it by yourself. No plans. No check lists.

A local Zoo sounds like a lovely idea, he continued muttering under his breath as he polished his loafers like a decent Parisian gentleman ought to before heading out.

Paris Zoo circa 19th century France was a site to behold I’m sure.

The Parisian girls in their summer-wear is good-enough reason for any man to take a day off.

Tarnier was an Obstetrician at a Paris hospital; and on that day, it wasn’t the Parisian girls who caught his attention. It was Kinderbrutenstalts.

Huh? Whadja call me? Yo mama’s the Kinderbrutenstalt!

He noticed Odile Martin, the local Zookeeper care for newly born chickens by placing them in a wooden box that maintained a balmy temperature and provided protection from the elements needed for young hatchlings to survive.

Tarnier had a flash of insight. Why not place babies in a similar contraption?

Kinderbrutenstalts, as they were known back then (translated from German, it literarily means Child Hatchery) made their debut at the Paris Maternity Hospital in 1881.

Death rates for underweight babies were at 66% back then.

We know this because the French were (and still are) infamous for their anal-retentive record keeping. Their love of statistics is second only to their love of wine, cheese and cigarettes.

Odile Martin was commissioned to build these chicken hatcheries for Tarnier’s youngest patients post-heist.

Kinderbrutenstalts, as they were known back then (translated from German, it literarily means Child Hatchery) made their debut at the Paris Maternity Hospital in 1881.

The effect was immediate, powerful and lasting.

Tarnier and a group of interested Doctors conducted an extensive study to monitor the effects these Child Hatcheries had on the survival rates. The result?

  • The babies that were in the high-risk group (with death-rates at 66% as you might recall) were placed in hatcheries; 38% of the babies in this high-risk group survived.
For C students: This means better than 50% chance of survival for babies that didn’t have a snow balls chance in hell without one of these contraptions.

For C students: This means better than 50% chance of survival for babies that didn’t have a snow balls chance in hell without one of these contraptions.

For those good at math, you’ll notice that means better than 50% chance of survival for babies that basically didn’t have a snow balls chance in hell.

To be fair to History, Tarnier wasn’t the first to place infants inside Chicken hatcheries. But Tarnier WAS the first to have statistics on his side to prove the effectiveness of Odile’s contraption.

Today, placing babies in incubators is a given.

Few interesting side notes.

  • These devices often cost around $40.000 per unit.
  • While death rates have decreased significantly in Western societies, it’s still a major problem in developing countries.
  • As a humanitarian effort, many Western institutions send these expensive units to Libya, Ethiopia, etc. Some studies show that 95% of these devices break down within 5 years.

Top 5 Takeaway Points for Your Business

Top 5 Takeaway Points for Your Business

Top 5 Takeaway Points for Your Business

  1. Take a day off. You never know when you will encounter your own Odile Martin.
  2. To improve your business, look outside your business. Tarnier’s business was caring for infants. Yours might be something else entirely and by looking only at your own business you are effectively sticking your own head up your own ass. Look up; you never know what you might see.
  3. Statistics pacify the rational brain. Use them to your advantage. Kinderbrutenstalts wouldn’t have been such a huge hit if Tarnier didn’t have the numbers on his side.
  4. Incubators that cost $40.000 are not just expensive to deploy in developing countries. What’s even worse is that they are useless if they break down since there is no local spare-parts store for incubators in Ethiopia.
  5. Some enterprising minds have used technology from a couple of hundred years ago to deploy cheap, repairable incubators and made a bundle in the process.

Could your business use old technology to break into new markets?

What is one thing that you have that none of your competitors can match?

You will find that anything you have access to (supply chain, distribution, financial backing, etc.) your competitor does as well.

There is only one thing that your competitor CAN NOT replicate.

Your Creativity.

Creativity is what will make the difference in your business over the next 10 years. After that, it wont matter since businesses that don’t learn this lesson now will no longer be in business.

Where does your creativity live?

Where is the next idea that will revolutionize YOUR business?

Check out Where Good Ideas Come From and Creativity (Amazon Affiliate Links) for some inspiration. Both books are AMAZING and will provide copious amounts of ideas for your business or at least a blog post or two 🙂

Dino Dogan

Global Force for Badassery | Founder of Triberr | Refugee from Bosnia | Writer for Technorati | Speaker | Lousy Martial Artist | Pretty good singer/songwriter | Hi 🙂

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  • Start Your Novel

    Now, this was really interesting. I didn’t know the modern incubator had originated like this.

    “Where Good Ideas Come From” is one of my must-read titles. I meant to get it and, after reading your article, I will probably buy it sooner than I intended.

    You make a good point here, one that can’t be stressed enough. Only creative businesses will survive. Since creativity is not something a committee will ever produce, we will witness a resurgence of the individual. Creative and articulate people will be highly sought after. Behold, the rebirth of the craftsman — the person who brings a love of detail and individuality to their work.

    • Dino Dogan

      thnx 🙂 Its a great book…As I was reading I was getting this torrent of ideas, one of which spurred this post. Def a good read 🙂

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  • Celya Tay

    I provide freelance marketing solutions based around the use of lifestyle and travel incentives and it’s innovative, and a great step towards more specific result-oriented marketing spend in the offline world. However, guess what’s my biggest obstacle? Scepticsm. I’ve actually been told in black and white that corporations hire people TO KEEP THE STATUS QUO. The higher the guy in Big Brother level, the more his job description involves keeping things UNCHANGED. Whoa..that was like suspecting there’s cancer and then actually getting the confirmed test results.

    My man used to work in a big corporate america fashion house..half a world away, as the country manager in a highly localised Asian market, he was hired by his immediate boss to bring this ‘technology transfer’ principle onto the team. He wasn’t from the fashion industry. He managed to pull of a massive publicity and marketing campaign that cost ONLY about USD1K. It was so successful, the brand’s recognition just shot up among the biggest local spenders. He got pulled up by Texas management who know nothing about local market preferences or trends (which is why they hire local country managers????) and was taken to task for launching something OUT OF THE NORM. They refused to believe he had only spent USD1K. Audited everything to hell and back..and dropped it when it was confirmed. My man had just used all his PR connections and people skills with media and they couldn’t understand that. Maybe it doesn’t work that way in the US, but it did where he was.

    I take it as a live case study of how people just DON’T want to look outside their business BECAUSE they’ve made their million ONE WAY..and dare not leave the winning formula, even if there’s something better out there. People, at the end of the day, prefer the devil they the devil they don’t.

    It’s to my man’s immediate boss’ credit for hiring him because he believed in visionary adaptation. Both my man and that boss aren’t with this corporation any more. After that happened, they knew it was a time bomb to stay. My man took it as his cue to blaze his own path and leave corporate. His boss went on to a different fashion house with a bigger paycheck. And that’s another problem..these change averse businesses are losing the very people who could bridge them into these changing times with flying colours. But that’s another rant for another day 😉

    Rock On Dino,