Is Twitter About Curating Content or Curating People?
Recently, Mitch Joel of Twist Image wrote about how much Twitter automation sucks (my phrasing, not his.)
To which Danny Brown retorted, hey! Screw you man. I’m busy (again, my phrasing, not his.)
So, I put on my Goldielocks outfit and I went to read Mitch Joel’s post and I thought to myself “this bed is too hard.”
Then, wearing that same Goldielocks outfit, I read Danny Brown’s post and thought to myself “this bed is too soft.”
Then, I went to Triberr and thought to myself “this bed is just right.”
Is Mitch Joel Right?
Before I rip him a new one, I want to say that Mitch Joel is one of my favorite dudes in Social Media.
The rules are different for Mitch Joels of the world. They have the exposure and they have the audience. They got into the Social Media space while getting was good and they rode the wave upwards. The rest of us…?
Mitch brought up a question of content curation. If you automate your Twitter stream then you’re not curating the links being fed to your followers.
While on surface this sounds logical, this logic suffers from one serious flaw. It assumes that Mitch knows what his 27 thousand followers are interested in reading RIGHT NOW!
This is not really a knock against Mitch. I have a much lower number of followers and still, I wouldn’t presume to be able to guess what they are interested in reading right now.
There are just too many variables. For example:
- Who is watching my Twitter stream right now?
- What state of mind are they in right now?
- Is there a more compelling headline in their Twitter stream above and below mine?
I could go on and on but I think you get the idea…
Is Danny Brown Right?
Nah…I think Mitch is. Automation does suck.
But let’s face it. We ARE busy. We DO have jobs, lives, families, dogs, and on and on and on…
Maybe some degree of automation is appropriate? Maybe, as long as we’re not spamming the shit out of our followers, some degree of automation is necessary even?
In my previous life, I was a Network Engineer.
My platform was Unix, Linux and cisco (cisco is also Unix based) and in *nix world, we have a rule.
You do everything only once. As in, if you’re going to do something twice, you still do it only once by writing a script that will execute it automatically. This is the mindset that I come from. And it has saved me A METRIC TON of precious time.
Is Triberr Right?
Of course I’m going to give you a resounding yes. That shouldn’t come as a surprise considering that Dan Cristo and I are Founders of the platform. But let me see if I can convince you as well.
You bring people into your tribe who provide valuable content on regular basis and what you got yourself is the bed that is just right.
Curating content is like brining a glass of water to your followers. Curating people is like digging a well in the middle of town. And Triberr is only automating it…like indoor plumbing. ~Dan Cristo
You’re not spamming your followers because people who are in your tribe are quality-content producers. But you are automating just the right amount, which leaves time for your job, family and the dog. In fact, it leaves you with more time for true engagement on Twitter as well.
The rest is up to the gods of serendipitous circumstances to decide if your followers will click or not.
So tell me. What is Twitter about for you?
Is it about curating people or curating content?
As Mitch has graciously pointed out, there may not be the right answer, but only the right answer for you at this time.
- Social Media Automation, Respect, Credibility And Robots by Mitch Joel
- Why There’s Nothing Wrong With Social Media Automation by Danny Brown
- Six Pixels of Separation on Amazon (not an Affiliate link..I was too lazy)
- The Age Of Social Media Superstars Is OVER!!!