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Interview With a Small Biz Marketing Expert Kazia Mullin

January 12, 2011 11 Comments

The very first and therefore very special podcast with a small biz marketing expert Kazia Mullin. We focus on things your business can use to advance its marketing efforts right now.

Listen while you browse

[audio:http://diyblogger.net/wp-content/uploads/2010/12/diyblogger-Interview-with-a-small-biz-marketing-expert-Kazia-Mullin.mp3|titles=Interview with a small biz marketing expert Kazia Mullin]

or download .mp3 to your portable player by right-clicking and saving it locally

Interview with a small biz marketing expert Kazia Mullin

We discuss:

  • The origins of the name Kazia
  • Kazia’s background in History, research, writing and marketing
  • Her work with “mommy-bloggers” and forum marketing
  • Issues in marketing and what makes for easy marketing
  • Audience and Community sourcing
  • The origins of her and your business
  • Speed of implementation principles
  • Leveraging technology for your biz
  • Outsourcing and results-oriented work
  • WordPress for small biz
  • How to leverage your blog to enhance your client relationships
  • Word of the day: Scookum
  • Internalize authenticity and know your audience
  • New rules of marketing
  • The value of saying “shit” and “fuck” in Social Media
  • Social Media Examiner summit
  • Domino pizza and Social Media
  • Social Media is Serengeti

You can find Kazia at http://kitchentablemarketing.ca/

CREATIVITY
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  • http://twitter.com/WilsonPetDesign Nia

    That was fucking entertaining & insightful :-)

    • http://diyblogger.com/ Dino Dogan

      thnx…there is another awesome podcast coming out on monday with @murlu :-)

      • http://twitter.com/WilsonPetDesign Nia

        Great Looking forward 2 it… will he be hinting how to get your online biz to kick ass?

        • http://diyblogger.com/ Dino Dogan

          yup… @murlu is all about kickin ass with your online biz :-)

  • http://twitter.com/jaennutter Julie Nutter

    the first time I tried to download this, my computer froze. Never mind the fact that my speakers are speaking to me, I misplaced my ipod, and wrote a comment that I barely remember writing.

    Anyway, from the comments below, this sounds like it’ll be an interesting – if not funny – listen, so I’m looking forward to it. =] So long as my computer doesn’t freeze while trying to download it….again….

    Do you think the computer doesn’t like me because he’s Asian and I put cute little geisha stickers all over him…?

    Whatever.

    In any case… You’re DOING AN INTERVIEW WITH MURLU TOO? That’s freaking awesome…even if he isn’t quite as cool as you are. ^-^;; I kind of want to poke around in his skull and see what’s going on in that brain.

    Whelp. Off to check out Kazia’s website and see …well, who the heck she is (What? I’m totally clueless. You’re can’t be surprised.) ^-^;;

    PS You slowed your blogging down. Hmmmmmm. Is there a “speed back up” button anywhere…? cause I’m about to push it.

    • http://diyblogger.com/ Dino Dogan

      If you put cute little geisha stickers all over me I wouldn’t be too happy so I cant say I blame your computer :-p yup…did an interview with @murlu its today’s post. enjoy :-)

      • http://twitter.com/jaennutter Julie Nutter

        You trying to tell me you wouldn’t want to look at adorable little geishas all day? I was just thinking of him…. (NOT!)
        Off-topic statement aside, my computer is uh… how shall we say… Well, my friend fixed it for me because it was a throw-away (totally shitty/broken) and I didn’t have one. Totally nice of him. I even made him cookies. Well, tried. I think I burnt them.
        Moving along… o_O;;
        It does funky things and is a general pos, so …. That’s all I’ve got.

  • Anonymous

    Hi all!

    Sorry to be MIA from the comment thread here. Holiday food coma has firmly taken over.

    Love to hear people are digging the interview, it was a lot of fun to do.

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