How to Increase the Sales of Your eBook by 595.6 Percent
During the 1920s and 30s, Emanuel Haldeman-Julius sold more than 200 million books and over 2000 different titles.
Let’s just say that the man knew little bit about the book publishing business.
Here is one of his secrets.
He would place an ad in a newspaper advertising the book using only its title, then he would experiment by changing the title of the book to something else and placing a new ad to reflect the change.
Here are some numbers to pacify the “rational” brain.
Old Title=Ten O’clock. Annual Sales= 2000
New Title=What Art Should Mean to You. Annual Sales= 9000
Want another example? K.
Old Title=Fleece of Gold. Annual Sales= 5000
New Title=Quest for a Blonde Mistress. Annual Sales= 50 000
Here is one more.
Old Title=Casanova and his Loves. Annual Sales= 8000
New Title=Casanova, The History of the Greatest Lover. Annual Sales= 22 000
Source: Cashvertising (Amazon Affiliate Link)
Where did I get 595.6% from? Do the math son. Do the math.
Do you have an eBook? Are the sales sucking?
Maybe you want to play with the title. But how?
No, I’m not saying place an ad in a newspaper. Does anyone read those anyway?
I think Twitter will do nicely.
So, here is how to do it.
A very basic and highly unscientific method of doing it is to write a post that has something to do with the book.
This post is based on Cashvertising (Amazon Affiliate Link) by Drew Eric Whitman.
I strongly recommend Cashvertising to anyone who doesn’t have a lot of time but is interested in understanding how advertising is used to turn public into cash-dispensing drones. But I digress.
The Emanuel Haldeman-Julius info is from Cashverising, and I thought applying Haldeman’s principles using today’s technology would be relevant to my readers.
…so go write a post based on YOUR E-Book
You can do the same by writing an article that’s useful AND based on your book. (or eBook..whatevs).
Then, tweet different version of the title and track clickthroughs.
You can track clickthroughs via Google Analytics or by using bit.ly stats, (add + to the bit.ly shortened URL to view statistics) or whatever favorite method you have for monitoring incoming traffic.
Repeat with a different title at a different time.
I call this the lather, rinse, repeat approach to book-naming
I know, I know. It’s not very scientific and suffers from many drawbacks. There are few I can think of but I’d be curious to hear what drawbacks come to your mind?
But if we ignore the drawbacks, I think whittling down your choices to top 2 or 3 titles and then testing them by tweeting could help you decide on the right one.
The very first post I wrote on diyblogger.net is called Black Hat Technique for Generating Hundreds of Comments Almost Instantaneously. But that wasn’t my first choice.
The first choice was something like “How To Generate 189 Comments in 5 Minutes“. Not bad. It’s very specific but little unbelievable.
After running a few tests, using emotionally intriguing phrases like “Black Hat” and “Instantaneously” proved to be a better choice.