How @ReggieWatts Is Revolutionizing Music Industry
You may not know who this guy is, but you should. His name is Reggie Watts and he is revolutionizing what it means to be an artist in today’s version of music industry.
Back in the Day
Before iPods and Walkmen, before there were phonographs and recording devices, there was a musician and his audience. And that’s it.
The musician played his tune, whoever happened to be within the ear shot got to hear it, and the relationship was simple and pure. Untainted by 3rd party interests.
And then, technology evolved to enable the recording and reproduction of one-time performance, to be duplicated and sold en mass. And 3rd party interest were born.
Instead of the artist owning the recording, typically studios where the recording was made held the ownership.
Instead of the artist having unalienable right to “publish” the performance, Record Labels invoked Copyright protections to control and own publishing rights of the music they themselves didn’t create, record, or can perform.
The entire music industry was build on a house of cards which was taken down by some kid in a college dorm room when he built something called Napster.
The iTunes Revolution
Then Steve Jobs figured out that if he lowered the transaction cost of distributing and purchasing music, people who wanted to buy it legitimately, would. He was right.
But then came the next level shit. The next step in the music revolution. And his name is Reggie Watts.
Or Maybe it’s Devolution?
When introducing someone, it’s customary to describe who they are and what they do. Reggie Watts defies the explanation.
Is he a musician? Is he the only Jester in King’s Court darring enough to speak the truth? Is he an Artist? A Performer? Is he an Alien?
The answers to all those questions are yes. No. Maybe?
The point is, Reggie Watts doesn’t conform to whatever you might think a musician, jester, artist, performer, or alien, might do.
He is original and unique. But more importantly, he is original and unique EVERY time he performs. Which brings us back to the past.
Lightning in a Bottle
Because Reggie’s performance is ALWAYS different, capturing it on a recording device is pointless.
This means that the performance is once again pure and simple. There is the performer and his audience. And that’s it.
Listening to Reggie on a home stereo would feel stupid. The snake-charming happens best when he’s in front of your eyes, charming you with his voices, loops, sounds, and magic.
His performance is not something I would listen to while running, cooking, cleaning, or as a background noise.
- To be appreciated, Reggie must be experienced.
- To be explained, Reggie would have to fit in a box not of his making.
- To be recorded in a studio, Reggie would have to be caged.
Who could own publishing rights to Reggie’s performance when every performance is different?
Reggie has managed to achieve massive success by working completely outside the system, and by being incredibly himself.
He is an inspiration to me. I hope he can be an inspiration to you too.
And just remember everything you are it’s more important to realize the negative space, as music is only the division of space; it is the space we are listening to divided as such, which gives us the information comparison to something other that gives us the idea of what the idea that wants to be transmitted wants to be.