How Can Hudson Valley Stand Out in Social Media?
See Paul’s comment below.
I mean, sure. I could have given Paul a half-assed answer in Youtube comments, but I figured a blog post would be more useful.
So, here are 3 things Hudson Valley can do today to stand out in Social Media.
Start a Blog
If you don’t have a blog, you don’t have a voice. It’s that simple.
It doesn’t matter if you’re a person or a business, everyone needs to have a blog.
And the usual excuses need not apply here. I’ve heard them all. I don’t have the time, or I don’t have the knowledge, or I can’t write, or I don’t know what to write about, or my dog ate my computer, or…
You DO have the time. It’s simple. Incorporate blogging into everything you do. Watch this video to see how it’s done.
You CAN write
If you can talk, you can write.
Blog posts are informal, write-as-you-speak type of art form. Embrace it. Besides, there are plenty of writing workshops in Hudson Valley area.
Last year I attended the Indie Publishers Workshop in Kingston, right there on Wall Street where the astounding Jillian Paige Jackson mesmerized and regaled the audience with her ideas on both writing and marketing.
These kinds of events happen all the time. In fact, there’s one coming up on June 27th. Join us.
Jillian will be there, too.
Figure Out Your Core
I had a client few years ago. They sell and install solar panels.
Can you imagine anything more boring than solar panels? Can you ever see yourself reading about the specs on the latest solar panel, or even a case study that shows the savings of solar panel installations?
So their blog is NOT about solar panels. Their blog is about what they are as a company at their core. Things like:
- Sustainable energy
- Renewable energy
- Green living
- Technology as a solution to big problems
- Big oil is bad
- Coal energy is bad
This opens them up to write interesting and meaningful content, AND they tap into the existing communities which already care about these topics.
They can write about the latest developments in the renewable energy space in one post, and take a giant dump on BP for spilling oil in Golf of Mexico in the next post. And it’s all “on message”.
Find your core. It will help you find your community, and it will guide your content.
If you need help getting started with your blog, read this post.
Build Your Tribe
Once you have a blog, and you’ve figured out what you’re about, build your winning coalition of Hudson Valley bloggers.
Bring all Hudson Valley bloggers under the “same roof” and help each other spread content across your respective audiences.
It doesn’t matter if one person is blogging about real estate, and another one is a restaurant blog, and the third is a coffee shop blog. All of you have one thing in common. You’re all from Hudson Valley, and you all have an audience that cares about what goes on in Hudson Valley.
Help each other reach a greater audience by sharing the audience. This can be accomplished very easily with Triberr.
Triberr works really well for bloggers who all live in the same area, so here’s a basic low-down on building a local tribe.
Local Tribe Strategy
Location is the key to most businesses, and the entrepreneurs typically build their reputation at a particular spot. ~Phyllis Schlafly
I LOVE location based tribes. There is just something about it.
I’m a member of NYBloggers because I live 20 minutes out of New York (in north Jersey).
I used to be a member of Tucson Bloggers because I lived in Tucson for a while.
I think I like this strategy so much for three reasons:
- It allows me to keep up with local news in my Tribal Stream
- I can be a source of location-specific content for my audience , AND best of all,
- I get to populate my social shares with diverse topics.
Here is how I built my Tucson based tribe.
I’ve brought together a:
- Real Estate blogger
- A food blogger
- A computer technician
- A Social Media person
- A blogger who is all about rock climbing in the Tucson area,
- and few others.
All of them writing about diverse topics, but all bound by the same location, and thus relevant to one another, and relevant to each other’s audiences.
This is one of my favorite tribe-building strategies. Start building your Hudson Valley tribe now by joining Triberr.
I hope that answers your question, Paul.
Where Creatures Meet
I hope to see you on June 27th for the Mid-Hudson Valley Digital Marketers Meet-Up.
If you live in the area, you may not know that there are some truly heavy-hitters in the online marketing world living among you.
And they are:
Ric has more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing.
Sean has been involved in search engine marketing since 2002 and comes to Outspoken Media from Razorfish where he was responsible for managing and directing the group of technical SEO analysts, copywriters, and social media strategists within the search discipline throughout NYC, Philadelphia, San Francisco, and Chicago.
His primary objectives include developing, executing and reporting on SEO strategies for competitive verticals including retail, automotive, finance, insurance, healthcare, and travel.
And of course, yours truly.
Dino is often the subject of stories pertaining to business and technology on Forbes and Yahoo!News, and his startup has been featured on thousands of blogs, including Technorati, Huffington Post, ReadWriteWeb, and many others.
Dino’s blog was profiled by Technorati, the ultimate blog directory.
More panelists will be announced soon.
Join us for an evening of beer, thought-provoking discussion, and unbridled merriment on June 27th. See you Keegan’s.