How To Lose Clients and Aggravate People While Telling the Truth
I bill myself as an Insultant. Here’s the definition.
Consultant: Someone who tells you how great you are. Good for ego.
Insultant: Someone who tells exactly how much you suck. Good for bank account.
So when a potential client came to me with a few questions about the strategy they could use to make a splash in the Blogosphere, I told them the God’s honest truth.
Below are the exact questions, and the exact responses I gave. However, they were not the answers they were looking for, so they went running someplace else.
How would you answer these questions differently? Keep in mind that my goal is NOT to be diplomatic, but to tell the truth. Also, my goal is to weed out clients based on their personalities.
Here it is, without any edits. Enjoy.
Client: How to aggressively tap into the blogging community?
Me: You dont tap aggressively into a community. If you do, you will be shunned. Blogging is very much like real life…no one likes an asshole. Instead, ask yourself, how can I be useful to the community?
Me: You don’t. Blog is a platform. The same way TV station is a platform. TV doesnt generate revenue unless it has viewers. If you want to generate revenue using methods you mention below, you will need a shit ton of viewers. Advertisers dont even look at you unless you are getting 60 000+ hits per month.
Client: How to generate a large number of readers/hits?
Client: How to improve search recognition?
Me: Implement solid SEO practices, make friends online that will link to you and produce content worth linking to.
Client: How to charge for advertising space?
Client: How to propose advertising space/sponsorships?
Me: Not really sure where to even begin with this one….so I’ll leave it alone.
Client: How frequently must I review stats on traffic?
Me: As often as you like. I have most of my relevant stats open all the time.
Client: What are the pros and cons to having and maintaining a blog?
Me: Its hard work for no pay. On the other hand, its a great way to have your voice heard and make important connections.
Client: Based on my current website, what improvements can you recommend?
Me: Your site is terrible. Everything about it kinda sucks. Needs to be scrapped and re-tooled. I would start by clearly defining your audience and clearly defining what you can bring to that audience that is different from everybody else.
There will always be a market for someone who tells you that it’s easy. All you have to do is pay $99.99 and you will find out one simple step to achieving eternal happiness and all your desires will be fulfilled.
There is however a smaller market. A market of people who don’t believe the hype and know that it’s going to be a hard road and an uphill battle. These are the people I want to barbecue with.
So tell me…
- Do you appreciate bluntness?
- Do you prefer someone sugarcoats it for you and tells you lies?
- Do you think I was too harsh?