Google+ Will Put Facebook and LinkedIn Out of Business and Here is How
Everyone’s been talking about Google+. The service is only few weeks old and I’m already tired of it. Now I know how some people must feel about Triberr.
Lot’s has been said about Google+ already, but one thing that I haven’t seen mentioned anywhere is Google’s embodiment of their “Don’t’ be Evil” philosophy with Google+ roll out.
Unlike Facebook (who’s ultimate demise might come from their Gestapo-like lack-of-privacy “policy”) Google+ allows for easy export of all your data. They call it Data Liberation.
This “Data Liberation” will prove to be critical in Google’s defeat of Facebook and LinkedIn.
Will Google+ Succeed?
There is no room for subtlety here. Plus I have at least 50% chance of being correct, and that’s plenty in my book.
What does Google+ have that will destroy Facebook and LinkedIn?
Ideas are like turds. We can all shit out plenty of ‘em but only few people can make a delicious turd pie. Google has taken a pretty unoriginal turd-of-an-idea (social network) and created a pretty incredible turd pie.
The interface is slick, features are plentiful and the whole thing was build around “circles”.
Circles are like Facebook lists except Circles are WAY easier to create. In fact, the whole Google+ experience is build around the ease of placing people into different circles.
And THAT is why Google+ will destroy Facebook and LinkedIn. No, it’s not the only reason, but it’s a huge part of their strategy.
What’s the big idea behind lists and circles?
You can add your college buddies to your College-Friends list/circle so pictures of you barfing in the toilet can later be visible only to people on your College-Friends list or in your College-Friends circle.
2. Power in Numbers
People are ready for something new. Friendster ran its course, as did Myspace. Facebook has been pissing a lot of people off with their approach to privacy and many have fled Facebook because of it.
Those who are pissed off at Facebook did not have an option but to be left out in the cold…but now that option is here. Google+.
Google has the name recognition, the power to market the new service and a ton of other offerings (Gmail, Picassa, google maps, mobile phone, etc) that they can (and do) integrate with Google+.
Will LinkedIn go down with Facebook?
LinkedIn is a slow started. Did you realize that LinkedIn has been around since 2003?
That means it’s older than Facebook, Youtube or even Myspace. Weird, I know.
LinkedIn has it’s own niche (it’s a social network for your business) and this nich-iness is the only reason for its steady rise and current relevance.
But Google+ has Circles, it’s easy enough to create one for your business connections and manage the whole shebang within one slick interface.
Plus add to that the fact that Google will be rolling out business pages (a la Facebook) for Google+ and slowly but surely a picture forms which is starting to look like the world after Facebook and LinkedIn.
What could thwart Google+?
Most would say that widespread adoption of Facebook and LinkedIn will be an obstacle for Google+, but I disagree. The thing that can thwart Google+ is the changing tide in the way generations approach privacy.
Baby boomers and Gen Xrs see privacy as something that they must have. Millennials (people in their 20s) and Gen G-ers (kids and teens) see privacy as a non-issue.
They grew up with social networks, they are accustomed to having their every move watched by their peer-group and privacy is a non-strater in their book.
THIS fundamental approach to the issue of privacy might keep young people on Facebook. The fact that your mom and aunt just got on Facebook and are not looking forward to learning yet another social tool will keep them on Facebook as well.
These two factors are the obstacles Google+ must overcome, and I think they will. How?
- Millennials and Gen G-rs are going to grow up and probably want some privacy.
- Google+ is new and new is always good.
- Your mom and aunt will follow suit because their grand-kids will be on Google+ so they’ll have no choice in the matter.
Is Google too big to fail?
Google is way too big. They have their fingers in many pies and the only reason Google hasn’t suffered a demise is because it’s managed properly.
There is comfort in big, and people love a winner. Until Google pisses-off their userbase enough for them to move to the next social network and the whole cycle (circle?) repeats itself…again.
- Are you on Google+?
- What do you think of it so far?
- Can you see yourself moving away from Facebook and LinkedIn in the next 6 months?