Fundamental Tribe Building Strategies for Bloggers
Triberr is a very powerful content distribution tool for bloggers. In fact, it’s so powerful that many don’t quite know how to handle its awesome power.
In this post I will pose -and answer- the following questions.
- How do I use Triberr responsibly?
- How do I honor not only my tribemates, but also my audience AND myself?
- How do I fully, totally, and thoroughly maximize Triberr’s effectiveness?
If you’re struggling with these questions, this is a guide for you.
Rule No 1: Triberr = Deep, Deep Trust
Twitter has a unidirectional trust model. I follow you, but you DO NOT have to follow me back.
In other words, I trust you to feed me some useful tweets, and you don’t know me from a whole in a wall. And that’s cool.
Facebook has a bi-directional trust model. I friend you, but you also have to friend me back in order for the two of us to see each other’s timelines.
Triberr has a deep, deep trust model. Much deeper than Facebook.
Like Facebook, I have to invite you into my tribe, and you have to accept (bi-directional trust).
Unlike Facebook (but somewhat similar to Facebook Groups), you have to trust me to bring you into a tribe with others who are a good fit for you, and you for them.
If the Chief fails to do this, the tribe will fail.
In this sense, the Chief has to act like a coach, and build a team of people who are compatible and are likely to work well together.
But it goes even further than that…
I also have to trust you with my audience, and you have to trust me with your audience.
This is a much deeper level of trust than ANY OTHER social network. And if this level of trust is not there, your experience on Triberr will suffer.
A good rule to go by is if you wouldn’t want to be Facebook friends with the people in your tribe, chances are, the tribe is not a good fit for you and vice-versa.
Rule No 2: Look at the Blog, not at Twitter
I have tribemates with hundreds of thousands of followers on Twitter. And I have some with only few hundred followers on Twitter. Guess which ones I like best?
The ones who are always writing amazing content! THAT’S who I like best.
Some tribes have minimum follower requirement, which always seamed foolish to me.
What if someone with 50 Twitter followers happens to be writing amazing content? Will you reject that person? I know I won’t.
Your blog, and the content on your blog, says A LOT about you.
Do you have ads? How many ads? Are you writing lazy content (someone else’s infographic with a short commentary, for example). Are you in it for the right reasons?
If you have ton of ads, and your content is lazy or kinda sucks, I don’t want to be in a tribe with you, even if you have million Twitter/Facebook/LinkedIn followers.
A good rule to go by is if you would share the content even if that blogger never shared yours.
Rule No 3: Roll Your Own
I get that not everyone’s a leader. I get that not everyone is a connector. But here’s the thing…
Triberr is built for connectors and leaders. Build your own tribes. That is the only way to have full control over who’s content is in your Tribal Stream.
Joining big tribes is ok. Get your feet wet, scout out the talent, then invite that talent into your own tribe and leave the original/big tribe.
Better yet, invite your blog community to Triberr and build a tribe from people who are already reading/sharing your content.
A good rule to go by -in life and on Triberr- is if you’re not leading, you’re following. And being a leader is better.
These 3 fundamental rules will get you pretty far. Everything else can be accomplished by feeling things out and figuring out what works for you.
Notice I made no mention of tribe building strategies? Tribing up based on topic, location, posting frequency, etc, is something I’ve written about extensively already, so if you’d like to read it, here are those links.
- How To Get More Out of Triberr
- Using Triberr for Tribe Marketing
- Top 3 Tribe Building Strategies for Bloggers
- 3 Master Tribe Strategies to Reach Multiplication