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Fear in Marketing Week Kick Off Video

April 25, 2011 17 Comments

I am stoked to announce that this whole week will be a Fear Week on DIY Blogger NET.

I’ve asked some of the most prolific and authoritative bloggers to weigh in and offer their take on how fear is used to motivate people into action. Why? Because I want it to stop.

Being motivated by fear sucks. Much better to be motivated by something you love and enjoy doing.

Can knowing help?

Fo sho!

René Descartes, the father of modern philosophy, had a very unhealthy obsession with the ladies who happened to be cross eyed. After long introspection, he discovered -within himself- that the reason he was sexually attracted to cross eyed women was because his nanny growing up was cross eyed.

After that realization, after he understood where it came from, it ceased to have control over him.

I hope that by shining a light on fear, IT will seize to have control over us. At the very least, it will turn us into a smarter (lesser?) consumer.

With that in mind. Here is what the line up for this week looks like.

  • Monday: Video (below) of me showing you few commercials which use fear as the main selling ingredient
  • Tuesday: Gini Dietrich from Spin Sucks shares her discovery of fear in the most unlikeliest of places
  • Wednesday: Amy Harrison from HarrisonAmy.com shows us how fear can be used in an ethical way
  • Thursday: Whitney Punchak from Punchak PR is a graduate student who chose marketing to Gen Y as her thesis. I asked her to tell us how to use fear to market to Gen Y. She obliged :-)
  • Friday: Marcus The Sales Lion Sheridan post about fear. TBD. http://www.thesaleslion.com/gutsy-bloggers-power-of-opinion/

Watch the video to see how and why we always fall for fear.

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  • http://twitter.com/jwongjk Jan Wong

    I think fear has been a very relevant (and consistent) way of marketing. Marketers have been using it time and time again it it works simply because I don’t think anyone is truly ‘fearless’ – there has to be something. Fear in marketing works on me for sure haha.

    On a side note, this is gonna be a cool series to follow!

    • http://diyblogger.net/about Dino Dogan

      Thnx Jan…the contributions by the other bloggers have been awesome. Im kinda looking forward to it myself, and I already know what they wrote :-)

  • http://sorebuttcheeks.blogspot.com/ Anabolic Steroids

    using fear to sell is rather unethical.

  • Anonymous

    My posts this week a going to be centered on fear as well. I am hoping to help people let go of their fears because they keep you stagnated and paralyzed thereby, slowing your growth as a person. So I was nicely surprised to see you are writing about something similar. Guess great minds do think alike!~

  • http://spinsucks.com Gini Dietrich

    I’m glad I’m going BEFORE Marcus!

    • http://www.thesaleslion.com/ Marcus Sheridan,The Sales Lion

      I’m curious to hear your logic behind that one Gini! ;-) Looking forward to your post lady :-) Oh, and Dino, don’t worry, post showing up at your door tomorrow bud!!

      • http://spinsucks.com Gini Dietrich

        So you know what kind of engagement you have to beat!

  • http://twitter.com/GuideGoodsBlog Edwin

    Awesome Dino! Fear in Marketing seems really cool

  • http://markharai.com Mark Harai

    Holy crap Dino #1 scared the shit out of me and I actually felt #3 OUCH!

    (Sorry for the inappropriate language here bro)

    This is going to be an interesting series sir, looking forward to it.

  • http://twitter.com/littleunred Amy Harrison

    Love this video Dino – the workplace one actually had me covering my mouth, it totally made me jump…and then made me afraid to move, or do anything else in case I was in a “terrible accident.” :-)

    Love your point that the fear has to be specifc as well, there’s no point in scaring people to death without a reason for them to take action.

    And thanks for having me as part of the week! :-)

  • http://www.getting-unstuck.com/http://fearlessdating.wordpress.com/http://www.getting-unstuck.com/ RILEY HARRISON

    Hey Dino,
    Looks like a great series on a topic we all wrestle with. I think when the marketing ads are too transparent and over the top they boomerang and produce indignation rather than a genuine fear that would lead one to buying. Over the years I’ve learned that fear can’t be totally eradicated from one’s life but it can be managed and one can learn to co-exist with it so that you aren’t crippled by its presence. Also if there is no fear in your life your aren’t really doing anything big or significant. Fear is an universal emotion. Wish you the best.
    Riley

  • http://stanfaryna.wordpress.com Stan Faryna

    We are all fearful of things. And, yes, there are somethings for which we should be fearful. But most of the time, reasonable and intelligent people will find themselves in a box whose six sides are defined by unreasonable fears. Push those walls outward as far as you can.

  • http://www.lsgeekster.blogspot.com Kira Permunian

    The video is really good! I took time to watch it to alleviate my fears on you lol. Oh you’re real! I liked the way you presented the video really, wow excellent the scenes are cool!

    Anyway, I also have this fear in marketing. I am afraid to make a wrong move in my marketing strategy, the reason why I am very careful with my moves in the web. That’s when marketing for my clients but for my blog I am fine engaging it with great bloggers in th web.

    Thank you.

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  • http://pulse.yahoo.com/_SUNJWG3QIJRT76A7F3HKDIFOXU Baz

    I was really excited to read this article, since I also believe strongly that it needs to stop. But then I got tripped up by an error in your unattributed quote about Descartes.

    It should be “ceased to have control over him,” not “seized.”

  • http://twitter.com/weforgotyounot Betsy Cross

     Dino,
    Great topic!All I know is this: fear and faith cannot coexist. I can offer my bird’s-eye view (clarity), and hopefully tap into someone’s faith (a call to action when the unknown is in front of them) that everything will come together to help if they are willing to take the first step. I think when we come from the place where everyone is smart enough to make their own decisions and our ONLY job is to clarify their choices and offer help in our area of expertise is way more powerful than holding a bullhorn yelling at people to run from a problem that exists in the future MAYBE. Betsy