Fear in Marketing Week Kick Off Video
I am stoked to announce that this whole week will be a Fear Week on DIY Blogger NET.
I’ve asked some of the most prolific and authoritative bloggers to weigh in and offer their take on how fear is used to motivate people into action. Why? Because I want it to stop.
Being motivated by fear sucks. Much better to be motivated by something you love and enjoy doing.
Can knowing help?
René Descartes, the father of modern philosophy, had a very unhealthy obsession with the ladies who happened to be cross eyed. After long introspection, he discovered -within himself- that the reason he was sexually attracted to cross eyed women was because his nanny growing up was cross eyed.
After that realization, after he understood where it came from, it ceased to have control over him.
I hope that by shining a light on fear, IT will seize to have control over us. At the very least, it will turn us into a smarter (lesser?) consumer.
With that in mind. Here is what the line up for this week looks like.
- Monday: Video (below) of me showing you few commercials which use fear as the main selling ingredient
- Tuesday: Gini Dietrich from Spin Sucks shares her discovery of fear in the most unlikeliest of places
- Wednesday: Amy Harrison from HarrisonAmy.com shows us how fear can be used in an ethical way
- Thursday: Whitney Punchak from Punchak PR is a graduate student who chose marketing to Gen Y as her thesis. I asked her to tell us how to use fear to market to Gen Y. She obliged
- Friday: Marcus The Sales Lion Sheridan post about fear. TBD. http://www.thesaleslion.com/gutsy-bloggers-power-of-opinion/
Watch the video to see how and why we always fall for fear.
More Video Posts:
- Reverse Engineering the MGD 64 Beer Commercial
- Reverse Engineering the State Farm Commercial
- Reverse Engineering Dead Space Commercial