The Secret Sauce to Making Your Facebook Page Mmmm Mmmm Good
Why do some Facebook Pages sing and others sound like American Idol rejects?
The only thing that will give you an edge is your distinct voice, your showmanship, and that elusive ‘It’ thing. Finding your ‘It” means being creative, taking risks, understanding your voice, brand, and own niche.
In real estate, they say there are three necessary ingredients: Location, Location, and Location. In Social Media there are also three ingredients: the 3 P’s: Passion, Persistence, and Personality. We’ll come back to those later.
The Sauce of it All
So you have a Facebook Page and wanna know how to come up with useful stuff to post day in and day out? Just do what TV execs have been doing for years, create a framework, and run the same weekly shows in their designated slots complete with reruns and all! Everything is a show.
Today, YOU are competing with millions who also think they’re a star, millions who tweet, Facebook, podcast, blog, and otherwise want their 15 minutes of fame.
Back in my day…
I come from showbiz where I spent nearly a quarter-century selling ideas for television.
The people I pitched to had seen and heard it all. Their attention span is shorter than Danny Devito.
Once I brought a baby black leopard to a pitch. Another time I brought two wrestlers, dressed in full regalia, to the pitch and left the Senior VP of programming at ABC in a headlock with the parting words, “If you buy it, they’ll let you go.” Trust me, I got noticed.
My Devilishly Good Looks
So, when I started my A Dad’s Point-of-View Facebook Page, I knew I couldn’t rely on my devilishly good looks, incredible humor, and biting sarcasm alone! I decided to do theme days!
TV Execs call certain hit TV shows, “appointment television” and my aim was to make A Dad’s Point-of-View Page appointment viewing for my audience.
What are theme days? Well, let’s start with the first theme I used for A Dad’s Point-of-View Facebook Page, #MusicMonday.
I love music. I know a lot about music…heck, I taught a college course Music and Films of the 50’s and 60’s back in the day! So what if music wasn’t spot on as it relates to dads and parenting. Everyone loves music so I post twice every Monday, once in the a.m. and once in the p.m., some cool YouTube with a favorite artist of mine who has a birthday or significant event happening around that day.
The above is a recent example. Eclectic? You bet. Unexpected? Naturally!
Twitter has Wordless Wednesdays so I turned it on it’s head and made Wednesdays, #WednesdayWords.
It allows me to post great parenting quotes from great people and the material is endless. Again, once in the a.m. and once in the p.m.
If you don’t SSP (Shamelessly Self-Promote) you’re just not getting it. So, Friday’s became #FridayFunnies and one of the two posts – yes, one in the a.m. and one in the p.m. – is my own Because I Said So comic strip!
But enough about me. Let’s help someone out, okay?
BTW, what do you think of me?
If I Was Triberr
It’s easy doing this for myself. How do you actually do it for someone else?
Let’s take Triberr as our practice Facebook page and give it a facelift…get it? Face- lift, like Face-Book? Oh, nevermind…
Because Monday is the return to the workweek, the posts each Monday would reflect getting back in the groove.
Tips to use Triberr best. How to start off the week. Getting ramped up. Coffee drinks. Etc.
Posts will be once in the a.m. and once in the p.m.
Each Tuesday, Triberr would feature a new tribe and give it’s name, Chief, and other information. Two each Tuesday.
War Council Wednesday
Using war terminology, the two Wednesday posts for WCW will be about building your brand, fighting the competition, winning!
I don’t care that this doesn’t relate at all, the two posts on Tiva Thursday would be great dance music and videos. Just to get you over the hump.
Funny IS Friday
Stealing from myself, Friday’s two posts would be humor, cartoons, jokes, funny videos.
Again, who cares that it isn’t right on brand/topic, it’s fun and they’ll come back for the fun.
Since Triberr is an equal opportunity offender, I mean supporter, each Saturday Triberr would feature a powerful, incredible woman in some form or another (from the Triberr tribes).
Sunday Peace Pipe
Sunday is about making the world a better place and the post on Sunday will focus on that.
All Together Now
Post once in the a.m. and once in the p.m. If the audience isn’t making the Page appointment viewing, at least they will always know what will be there when they want it.
You Forgot the 3 Ps?
Oh, you want to know about the 3 P’s? It’s simple.
- It’s the Passion that drives your work, gives you a voice, and keep you going through the hard times.
- Persistence is dealing with those hard times, not giving up, and working hard.
- Personality is what allows you and your Page to shine.
Don’t be afraid to express yourself, be outrageous, have fun, and otherwise engage with all your heart and soul.
So, what will you do to make YOUR Page mmmm mmmm good?