You Don’t Have To Be a Slave to Facebook to Get Fans
Alright, here goes. I’ve been ignoring this for far too long. I’ve been keeping my thoughts to myself. I’ve been encouraging myself and others to persevere through this traumatic experience called Facebook Pages. I’m going to suck it up and say what I really think about Facebook Pages.
I think they suck. Really, I’m so tired of mine.
I’m tired of:
- Having to connect with people on Facebook’s terms (and let’s face it, nobody is happy with Facebook’s lack of consideration for the user’s feelings on their interface re-designs).
- Facebook’s algorithms punishing me for being a new page owner with limited reach and engagement. Really Facebook? I have to start somewhere!
- Wracking my brain to figure out how I can get more engagement, more comments, more likes. I shouldn’t be thinking this way at all! This is not the point of social media! This is not relational!
- Trying to appease the Facebook gods by posting directly on the site because 3rd party apps are penalized.
- How much extra time I have to spend to maintain a page that is bringing me almost zero traffic, zero customers, and almost zero new friends and contacts.
It’s not just me…
I get notes from musicians struggling with this all the time.
“Rachel, I feel that my Facebook page is a lost cause. Nothing is happening on it. What do I do?” “Rachel, I’m really disillusioned with this whole social media thing. My Facebook page is doing nothing.”
I usually say some generic tips I’ve heard from other people that sound really good, and would actually be really good if there were anything to work with.
Things like: “It takes time, don’t expect overnight success.” “Check what you are posting. Is is spammy? Are you only posting links back to your site? Are you asking questions and getting to know your followers?”
The question on my mind (and I’m sure many other people’s minds) is, “What do you do when you ask questions, you try and relate, you aren’t being spammy… and no one answers.”
What do you do then?
I know I’m supposed to be this all-knowing social media wizard. I know I’m supposed to have the answers. Well, I’m admitting that I don’t have the answers. After over 9 months of trying to make this work, I’ve decided that enough is enough. I’ve followed my own advice and the advice of others. I’ve persevered, and I’ve committed the allotted amount of elbow grease. It’s time to admit that this isn’t working right now.
I’ve come to the conclusion that Facebook pages are not very good for starting from scratch. Think about it. When you already have made some sort of a name for yourself, people know who you are, and like what you have to say. When they “like” your Facebook page, they are signing up to keep in touch with and learn more about something or somebody they already know about.
When you are starting from scratch, nobody knows what you are about, what you have to say, or have any reason for learning more about you. As you can probably already see, this presents a problem for your Page.
Pages are not social discovery areas, they are audience curation areas. When you have, as yet, no devoted audience, the Page becomes almost worthless.
Another problem is that a page is not set up to be a peer-to-peer conversational device. For personal brands, like myself, this might not be a good fit. Personally, I want the free and easy peer-to-peer conversation that happens on twitter, or the groups on LinkedIn. It’s a good fit for me, and I can tell it works because of the success I’ve had with it.
I really like the Google Plus interface. It combines the best elements of the twitter environment I love with the best parts of Facebook with a few handy extras like hangouts thrown in.
I honestly have not spent a whole lot of time there because the people I want to talk to the most are either not there or are not connected with me. Starting today, I’m going to make a concerted effort to learn how to use and grow my Google Plus network. You are hereby invited to connect with me, and by connect with me, I mean talk with me.
I also have just started a Facebook group. I want to see if this will better suit the kind of relationship I want to have with my audience. It’s a private group so no spammers can get in, but I’m planning on being very free with my invitations and acceptance into the group. I want to talk with you, hear your ideas, thoughts, and questions, so don’t be shy and hop on over.
I’m calling it “Marketing and Web 2.0 for Musicians and Performing Artists”. Please feel free to invite any of your friends who might be interested!
Don’t Get Me Wrong
Facebook pages are a great tool for some brands, and I think it is a good thing to try and see if it might work for you. However, it is also okay to admit that after trying your best, it’s not working out for you. It’s okay to devote your energies elsewhere.
I’m taking my own advice. I’ll revisit my Page after a while, but for now I’m going to devote my energies elsewhere. I hope to see you in the elsewhere(s): Google+ and Marketing and Web 2.0 for Musicians and Performing Artists.
What are your thoughts on this? Are you frustrated and fed up with your Facebook page as well?