Don’t Stand Out From the Crowd. Avoid the Crowd At All Cost
All existing business models are wrong. All Social Media advice is stale.
In The New Secrets of CEO’s, (Amazon Affiliate Link) Richard Branson states the following:
I totally ignored the established business theories and strategies and struck out determined to do things differently.
I know some amazing Social Media cats who are producing amazing content and toil in obscurity while the big sites like Huffington post, Lifehacker, FastCompany and the ilk keep churning out mediocre content and receiving massive traffic.
I’m pretty sure Steve Jobs could take a shit in a box, wrap it up and sell it for $149.00
I don’t mean to single them out. There are ton of people who have the attention of the general public and deservedly so.
All the examples I listed are examples of people and companies who DID avoid the crowds and did their own thing. They can afford to rest on their laurels for a while.
And while they’re laying there flaccid they open an opportunity for you and I to come in with something totally out of the left field and steal their thunder.
The muse lives off the beaten path.
The muse that you’re supposed to follow is a novel muse. It craves originality and you will NOT find her in established norms and heavily traveled roads.
- Johnny Cash went off the beaten path when he turned his back on the audience during a performance. May seem mild to you and I but it was a major deal back in 1950s.
- The CEO of SONY went off the beaten path when he dumped a ton of money in manufacturing a contraption no one has seen before and NO market research to back up its financial viability. The Walkman became a staple of modern society; only now we call it iPod.
First, learn all the rules. Then, break all the rules. ~Miles Davis
Don’t be the best at what you do. Be the only one in the world who does what you do. ~Hugh MacLeod
All existing business models are wrong. Find a new one. ~ Hugh MacLeod
Or you can choose a well-traveled road and ignore your muse. You’ll be in numerous but lackluster company.
What’s your pick?
Other posts in this series: