Devil Gets His Due Either Way So Choose Wisely
Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod.
Key No 2. Devil Gets His Due Either Way So Choose Wisely
Do you have an original business idea?
Having an original, Billion dollar idea gives you what the biz people call a Unique Value Proposition. (UVE).
However, there is something far more important than a Billion dollar idea.
Huh? What? No way!!! There is nothing more important than a Billion Dollar idea. ~Mob with pitchforks
Here is the important part so read closely.
The sovereignty you have over your work will inspire far more people that the actual work. ~ Hugh MacLeod
How many facts do you remember from Martin Luther King’s life? How about Gandhi? Mother Teresa?
I’m betting you know (or remember) very little when it comes to dates, facts, events in these people’s lives. But you know who they are and what they stood for.
You remember the sovereignty they had over their work. And that sovereignty is as inspiring now as it ever was.
Oh, but those are people who started movements. It doesn’t apply to business. ~ Mob with pitchforks retorts
Do you think Donald Trump is so huge because of what he does or because of who he is? How about Richard Branson?
What they do comes from the place of who they are. What they do is far less inspiring and useful to us than who they are.
There are countless examples and yet there aren’t enough examples. Think of your top 3 favorite people who have sovereignty over their lives and name them in the comments section.
Seek Your Own Sovereignty AT ALL COST
Your sovereignty will inspire others to seek their own sovereignty; this is a fundamental shift in the point of view no content can deliver.
How do you do it?
Stop asking for approval, funds, attention, ambition, career path, commercial edge, and other nonsense.
Once you stop caring what the outside world thinks, the outside world will start to care. And if it doesn’t, it won’t matter anyways.
The price of being a sheep is boredom. The price of being a wolf is loneliness. Devil gets his due either way so choose wisely.
Other post in this series Ignore Everybody



December 13, 2010 








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