Devil Gets His Due Either Way So Choose Wisely

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod.

Key No 2. Devil Gets His Due Either Way So Choose Wisely

Do you have an original business idea?

Having an original, Billion dollar idea gives you what the biz people call a Unique Value Proposition. (UVE).

However, there is something far more important than a Billion dollar idea.

Huh? What? No way!!! There is nothing more important than a Billion Dollar idea. ~Mob with pitchforks

Here is the important part so read closely.

The sovereignty you have over your work will inspire far more people that the actual work. ~ Hugh MacLeod

How many facts do you remember from Martin Luther King’s life? How about Gandhi? Mother Teresa?

I’m betting you know (or remember) very little when it comes to dates, facts, events in these people’s lives. But you know who they are and what they stood for.

You remember the sovereignty they had over their work. And that sovereignty is as inspiring now as it ever was.

Oh, but those are people who started movements. It doesn’t apply to business. ~ Mob with pitchforks retorts

Do you think Donald Trump is so huge because of what he does or because of who he is? How about Richard Branson?

What they do comes from the place of who they are. What they do is far less inspiring and useful to us than who they are.

There are countless examples and yet there aren’t enough examples. Think of your top 3 favorite people who have sovereignty over their lives and name them in the comments section.

Seek Your Own Sovereignty AT ALL COST

Your sovereignty will inspire others to seek their own sovereignty; this is a fundamental shift in the point of view no content can deliver.

How do you do it?

Stop asking for approval, funds, attention, ambition, career path, commercial edge, and other nonsense.

Once you stop caring what the outside world thinks, the outside world will start to care. And if it doesn’t, it won’t matter anyways.

The price of being a sheep is boredom. The price of being a wolf is loneliness. Devil gets his due either way so choose wisely.

Other post in this series Ignore Everybody

Dino Dogan

Global Force for Badassery | Founder of Triberr | Refugee from Bosnia | Writer for Technorati | Speaker | Lousy Martial Artist | Pretty good singer/songwriter | Hi 🙂

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  • Leslie Fisher

    I just read 7 Twitter Strategies article very useful! Was glad to see I am doing things that are recommended. Do you think as a dog trainer it is important for me to keep focusing on twitter and expanding my followers? It is one of the other “jobs” I alluded to, one that I am spending less time at. Would you recommend i spend more time on twitter than on facebook? Think I know the answer to that.
    I love the sheer volume of information available on, very exciting and motivating. k now I understand; dogpedia looks great too.

    • Dino Dogan

      Twitter of Facebook…great question. Both platform are effective in driving traffic to your site. Twitter is more serendipitous in nature. It can bring in people you never even knew they existed who become loyal fans. Facebook will only bring people with whom you already have a relationship AND your blog is relevant to them.

      Most important thing to remember is WHY do you have your blog. Is it simply to communicate with your clients or is it to court new clients. Perhaps you’re building a platform for a book, DVD, TV show, etc.

      Also, Twitter/Facebook thing doesnt have to be mutually exclusive. Like I say in the article
      One of my favorite things to do is to bring my relatively superficial relationship that germinated on Twitter and deepen it by becoming friends with someone on Facebook. Conversely, taking a Facebook friend over to Twitter will provide a persistent and light contact over the long haul.

      hope that helps 🙂

      • Leslie Fisher PMCT CPDT-KA

        thanks Dino, yes, very helpful. have done both actually, connected with FB friend on twitter, and vice versa. More often someone on twitter connecting on FB. It seems.

  • Julie Nutter

    Oooh. I love this one. It kind of reminds me of one of my dog trainer friends saying that one of the biggest keys to success was to run around, basically screaming that you are popular and everyone wants to train with you. It actually works wonders for her. Probably because she is a good trainer and is…now… very popular. lol.
    I think that, since the dawn of time, the ideal has never been as important as the marketing of the person behind it. Market that, and you’re good for game.
    Or did I miss the point entirely? ;]

    • Dino Dogan

      Fake it till you make it is all about who you are. And what you do comes from that place, so no…point not missed 🙂

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  • Betsy Cross

    This made me laugh (like an aha moment can)! My thing is dead people… ’cause they’re not dead to me. It’s so freeing to throw caution to the wind and write about what I see and experience. I’m sure I’m getting those condescending pats on the head and a lot of tilted heads with quizzical grins when I tell it like it is.  Cracks me up! And you know…commenting on blogs sort of teaches you where you’re willing to stand (if you’re authentic). It’s fun because you know 1/2 the time you’re talking to air and no one really reads what you write. I like that.