Content Is King My Ass

How many of you have great content and 0 traffic? Could it be that we’ve all be misled? Could it be that “Content Is King” phrase is a thought-cutting technique designed to over simplify the way you approach building your website as a business?

Content is king the way Burger King king is King.

Let’s make a clear distinction between when content does and does NOT matter.

Where is GREAT!!! Content Coming from?

Not tired of my face? Watch these videos.

Or listen to these podcasts:

Dino Dogan

Global Force for Badassery | Founder of Triberr | Refugee from Bosnia | Writer for Technorati | Speaker | Lousy Martial Artist | Pretty good singer/songwriter | Hi ๐Ÿ™‚

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  • Robert Dempsey

    This is one of the best arguments I’ve heard of for solid SEO, and not trying to make money with the blog outside of selling products/services on it.

    Pure awesome. And I read like you. When I need to learn something, I find the blogs. Once I’ve learned it I move on, keeping some relationships as I go.

    • Dino Dogan

      SEO is important, and so is networking and commenting and so on…great content alone is not going to do it…with that was true, but sadly ๐Ÿ™

  • Jeanie

    I agree that SEO matters most. It’s not till you find a new site you like, that the content keeps you coming back. Content is King my Ass. ( I just wanted to type that to see how it felt). Having nothing to add. You rocked it. All hail you.

    • Dino Dogan

      Hey Jeanie…..just saying “content is king my ass” feels right, doesn’t it? lol

  • Leon Widrich

    Dude, great post. Let me say first off, I have never stuck around a blog so regularly like I did with yours. So all this “putting you into my blogpost right away” thing is real :).
    About your post, I think it is the first time (yeah, another first time ๐Ÿ˜‰ that this distinction between new and existing users has been made clear to me. I always (and I guess everyone did) had it in the back of their heads somewhere, but you splitting it up so neatly clears things up – a lot! You reflecting on this simply brings back a necessary focus.
    And hell yes those big blogs don’t have GREAT content, at best its good, just like you said. There are the odd ones which I think really are great and big, I am thinking of @markwschaefer here for example. Can you think of any big ones, which are yet great or is there just no single one for you? ๐Ÿ™‚

    • Dino Dogan

      and that was exactly the intent behind the argument. To bring focus and create a delineation so that we can micro-focus. Im glad you enjoyed it dude…Im honored and humbled that you visit and comment regularly ๐Ÿ™‚

  • Bryan Thompson

    YES! FREAKING AWESOME, Dino! THANK you! For the longest time I thought I was the only one writing myself to death – trying to word my content the best way that I could. I had 0 traffic! When I picked up blogging as something I really wanted to pursue, I heeded this advice from CopyBlogger and Seth Godin and ViperChill, and got nowhere with it. And I sort of learned the secret by accident – it was only after I began picking up web traffic that I realized where content kicks in. But I did NOT GET TRAFFIC by writing great content! I built traffic by networking and generating relationships with people! I hope to KEEP them there by writing great content! Thanks for clarifying, man.

    • Dino Dogan

      Thank you Bryan for that quote “I did NOT GET TRAFFIC by writing great content! I built traffic by networking and generating relationships with people”. Content is king can be really thought-cutting and as long as you’re focused on writing great content, large blogs have someplace to pilfer from, while ensuring no one figures you wrote it first. Ever noticed that?

  • Social Assistant

    Hi Dino!

    Absolutely 100% YES! I don’t find new bloggers because of their content, I find them through a comment that they left, or a guest post or maybe even just on Twitter. I generally do not find people BECAUSE OF their content.


    • Dino Dogan

      Thats exactly my point, thank you Social ๐Ÿ™‚

  • Maryv

    Thank you, thank you. I’m new at this and sometimes I don’t post because I don’t believe my content is GREAT! Now I can post confidently and not worry, “I’ve ruined my blog…Thanks for the e-books!

    • Dino Dogan

      lol…post away MaryV…none of our content is great but at least youre in great company ๐Ÿ™‚

  • The JackB

    Content is king for retention of readers and for the development of an active commenting community. If you are interested in working with brands and making bigger money on sponsorships than having real content is critical.

    SEO is useful, but it only goes so far.

    • Dino Dogan

      I absolutely agree. Good content is important for retention. Im not so sure about developing an active commenting community tho, but perhaps thats another post ๐Ÿ™‚ and in terms of working with brands, they are not looking at your content, they are looking at your traffic.

      I used to play in bands and when we would try to get booked the club owners never asked us if we wrote good songs, they asked us how many people we can bring. And I played in some bands that had really shitty music and a large following and some that had great music and a very small following.

      Guess which band was getting more work?

      • The JackB

        I am inclined to be an elephant hunter and have done it successfully for years. Getting more work isn’t an indicator of what you earned for that work or how hard you had to work to get paid.

        We are in agreement that eyeballs are what you want and I’ll grant that to an extent it doesn’t matter how you get them. But let’s consider a few things here in terms of generating revenue.

        If you are working off of a cost-per-click or cost-per-action model you need to have a lot of people come through on a regular basis or you are unlikely to make much.

        If you work on sponsorships you don’t need to drive as many eyeballs to your site nor do you have to be concerned with whether they click because you get paid regardless of what they do. Because what you are doing is building a community that consists of a demographic that sponsors want to reach.

        For example, if I can turn to a brand and say that I have 100 fathers who read my blog on a daily basis. They have a median income of X and family size of y as opposed to 1000 users I don’t know anything about, well I’ll take the fathers.

        In my experience it leads to a bigger paycheck that is easier to manage. It is a bit harder to build, but I just think that that it offers more.

        • Dino Dogan

          I think you’ve stated a lot of common ground there Jack. Thank you.

  • Brankica U

    First let me say sorry for the video last night, you know, I guess that is the power of socialization ๐Ÿ™‚ Me knowing when you go to the toilet ๐Ÿ˜›

    THANKS for promoting me, I am always looking up to you and you keep amazing me more and more.

    Do I even need to say that the video is way more than great, it is the greatness in its greatest great form.

    You are so right about the big blogs, keeping it safe. If you ever find a bit different post on their blogs it will be a guest post by a new blogger. I understand why they do it, but it is just stupid. Not to mention that I hardly ever even read those big ones. I mean why would I, look what I learned here, Copyblogger won’t tell me that.

    Dino, I am soooooo addicted to you….I mean your blog ๐Ÿ™‚

    • Dino Dogan

      Dino. Its one part human, two parts cocaina :-p

  • Jay Dolan

    Content is the king of your ass?

    • Dino Dogan

      yup, you got it. Theres no possible other way of interpreting that title. :-p

  • Janet Callaway

    Dino, aloha. Great comments. Thx so much for putting it into perspective. You are so right, a flow of new traffic is key. This is the first time I have watched one of your videos and absolutely loved it. Will spend some time watching the others. Brankica, thx so much for turning me on to Dino via your tweet. Aloha. Janet

    • Dino Dogan

      Thnx so much for your kind words Janet. I hope you enjoy your stay here ๐Ÿ™‚

  • Marcus Sheridan,The Sales Lion

    Nice discussion here Dino. I’d put it like this though:

    In most cases…….

    1. Networking is King
    2. Content is Queen
    3. SEO is the Prince

    But, the niche can also dictate that order as well. Believe it or not, there are still many niches where a little SEO will be all you need to dominate.

    Good stuff man.


    • Dino Dogan

      Oooh…thats a great observation man. The niche can also dictate the order…thats so true.

    • Keith Bloemendaal

      I am totally with Marcus on this one, first it really depends on your model… if you want readers to click ads then who fuckin’ cares about content (I have a few sites like this and I outsource content on Fiverr then blast SEO) but if you want real readers and/or customers then content really does matter. Besides, what better SEO is there than having content that everyone wants to link to?

      I had this debate over on Blogussion once, I ended up writing an article title “Balance is King”. It takes a good balance of many factors to have a great site…

      • Dino Dogan

        There are two main takaway points I was hoping people get from the video.

        1. If you listen to the gurus and write great content and wait for traffic , you gonna find yourself waiting a long time. My point? There needs to be a separate strategy for acquiring readers AND maintaining readers. Those two are not the same.

        2. You cant listen to gurus because they are full of shit. While you’re writing great content the gurus are pilfering it and posting it on their site (reworded of course) without attribution.

        What gurus know is to separate the two strategies and feed the one that benefits them to the rest of us. Hope that makes sense ๐Ÿ™‚

  • Edwin

    Finally someone breaks the barrier and speaks their mind! Its annoying how may people that say content is king because even though you have amazing content no one is going to read it unless you market it well.

    • Dino Dogan

      Is that what I did? I broke the barrier? Yay me lol

      I saw that you decided to go with LinkWithin plugin over IGIT…any specific reason?

      • Edwin

        Yea you totally did break the barrier. You said the un-said-able LOl.

        And I chose LinkWithin because I used it on my old blogger blog and was more comfortable with it

        • Dino Dogan

          Makes sense. Can you remove the “LinkWithin” insignia from the view? Its not too intrusive but I just dont like seeing it…is it just me? lol

          • Edwin

            Not sure man :/

  • John Fitzgerald

    See also:, and Bleacher Report.

    • Dino Dogan

      Hey John..are you using those as case studies? Tons of content for sure, but I dont read any of those..I assume their content is safe? Mediocre even?

      • John Fitzgerald

        Yup, case studies… Examiner is hit or miss but tons of content… Patch is basically a multimedia content farm – they send college kids out to cover news stories for sweatshop wages, thus creating crappy content and undercutting local news. Bleacher Report is the sports reporting equivalent of barnacles on the underside of a crappy row boat.

        • Dino Dogan

          Bleacher Report is the sports reporting equivalent of barnacles on the underside of a crappy row boat. ~ @fitzternet I love when people use beautiful prose to make their point lol… #awesome

          • John Fitzgerald

            Haha. Thanks – you should see me after two light beers. The analogies start flowing like a… I think I need two light beers to finish that sentence.

            For some insight into Bleacher Report’s standing in the sports media community, check out the totally fake and absolutely hilarious Twitter account @veryfakeBR

          • Dino Dogan

            MGD64? (and in case thats not funny, see link above ๐Ÿ™‚

  • Vivek Parmar

    it totally depends on which part of mirror you see. But one thing i like to add, search engine bots love more content and have to agree with your point that great content comes from smaller blog only

    • Dino Dogan

      For sure…thnx for the comment Vivek…its great to see you here ๐Ÿ™‚

  • Peggy Baron

    Hey Dino,
    I do think it all fits together like a puzzle – content, traffic, SEO. One doesn’t work well without the other. I never thought about the big blogs playing it safe, but you’re right. These days I get more info from this blogging family, including you and Tristan and Brankika, et al.

    P.S. Lynyrd Skynyrd fan huh? ๐Ÿ˜‰

    • Dino Dogan

      Gold and Platinum (their live double record) was one of my fav things to listen to growing up ๐Ÿ™‚ Allman Brothers who? ๐Ÿ™‚

  • Ryan Renfrew


    Love it!!!! I guess the big blogs had GREAT content to begin with, then go off the boil and sit back on their laurels with only good content while the scale of thier blog makes up the rest.


    • Dino Dogan

      Thats exactly right. And when you and I get huge, our content will suck just as bad…cant wait ๐Ÿ™‚

  • ronika

    It’s rare that I click on a blogger video, but that was excellent. You certainly got your message across.
    A couple of comments (completely unrelated to your content):
    1. Love the John Lennon (I’m guessing) painting. There seems to be a certain resemblance there…
    2. It’s amazing when you say content enough times, O’s start to sound like U’s.

    • Dino Dogan

      The painting of John Lennon was purchased about 15 years ago from a friend for $25.00… best money I ever spent. He had another one of Jimmy Hendrix but it was pre-sold… ๐Ÿ™

      and yes…I noticed the Os vs Us thing too lol

  • Steve Scott


    Great point and nicely argued. I had expected to come here and argue with you a little bit. I do love a bit o’ debate. But you made a clear distinction that was to have been my point. content is for repeat SEO, networking, social media etc is for new blood. Can’t argue with that at all.

    I STILL say content is King though. (OK, I am stubborn) It may be a dual kingship, like the old Spartans. Certainly thinking, “content is the only thing that matters is foolish” I will even go as far as to say if you ONLY SEO or ONLY build great content then yes, content is the less worthy of the two.

    BUT…Like you said the small blogs have the great content. It takes that great content to have people to notice. These people return. they link to your stuff. They engage. they Retweet….You get the picture. Great content (with strategies to get people to see it) is the King that can push you from a small blog to a medium blog.

    From Medium to Large blogs you may be right. the “great” content may lose its luster as appealing to the masses may take on a more important aspect of growth, but I would still say that content is pretty damn important, it may not be great, but it has to be done, “right”

    Even with all this disagreement, I think what you say makes sense and a lot of the agreement/disgreement is based on semantics

    • Dino Dogan

      Yup..I know we’re on the same page. There has to be a clear distinction in strategies in terms of getting traffic and keeping traffic. And saying that content is king is a half truth if I ever heard one. But let me ask you this question.

      Why do you think it took hold the way it did?

  • Riley Harrison

    Hi Dino,
    I remember when IBM would always be recommended over superior computers systems. So one learned that product development was secondary to good marketing in terms of business success. And I agree that a realistic balance must be maintained between the two. But if the model for living is business success at all costs, then I think the cost is too high in terms of personal satisfaction , enjoyment of life, creativity, energy level to name a few. And if you can stand a little irony, that was great content, I watched the video must than once.

    • Dino Dogan

      lol…life it seams is not without a sense of irony. I think thats from a movie ๐Ÿ™‚ btw, we are in a complete agreement regarding business success at all cost. Personal satisfaction and enjoyment of life to me is WAAAYY more important than profits.

  • Elise M

    Awesome. Thanks for the mention here! LOL I saw the video early because Brankica tweeted it early before you made the blog post and I came here looking for the blog post and couldn’t find it.

    So true about content being king MY ASS lol. I feel bad for the people who put lots of effort into their blogs and DO have great content… but they’re getting next to no traffic because they don’t utilize social media or SEO. What a waste of time, in my opinion. Traffic and good content go hand in hand… I don’t think one is better than the other.

    • Dino Dogan

      See? People like you totally get it. The strategy to create great content is not enough. And a shout out well deserved ๐Ÿ™‚ I LOOOVE your videos ๐Ÿ™‚

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  • Keith Davis

    Loved the video Dino.
    Kept my attention from start to finish.

    Content is not King – SEO, is king, have I got that right?

    Good, safe, OK not great content and plenty of visitors.
    Sounds good to me.

    I’ll be back to listen again.

    • Dino Dogan

      Hey Keith, welcome to the show ๐Ÿ™‚

      All Im saying is that there has to be a separate strategy for each leg of the visitor’s journey. Implementing only one strategy (great content) will do nothing to actually bring people to your site.

      So the other strategy becomes how to bring people to your great content. Part of it can be SEO, but thats just one example. Social Media, networking, and other methods can, and should be employed as well.

      So which is more important? Great content or great traffic strategy? If I asked you do you want me to write you a killer article or send 100 000 people to your website, which would you choose?

      • Keith Davis

        That was quick Dino.
        What time is it in your neck of the woods?
        Just gone 10 in the evening here in the UK.

        Looking to learn a few things on your site here and to watch a few of your videos.

        And… don’t forget to send me those 100,000 visitors just as soon as I’ve checked my bandwidth.

        • Dino Dogan

          With your permission, I’ll send you few links you might find very interesting ๐Ÿ™‚ Also, I want to learn more about this easy public speaking thing of yours.

          btw..its little after 5om on the east coast (Im in US)

  • Jens P. Berget

    I certainly agree with you on this Dino. The best content comes from fairly small blogs, the big blogs produce safe content and only ok content. I have read problogger for a long time, and there are many posts where Darren only writes a few sentences and asks his readers questions, and that’s all. It’s very interesting to read all the answers, but all it is is safe.

    I suck at SEO, I write decent articles and get fair amount of traffic from Google, but I should probably use more time to understand how SEO works (I know the basics though).

    What I think is very important is to “force” new visitors to stay at the blog and subscribe etc.. most first time visitors on most blogs will leave and never come back. Think about the potential if we can get 50% of all new visitors to subscribe to the newsletter or the RSS feed? (without using a popup) ๐Ÿ™‚

    • Dino Dogan

      You are absolutely correct. Conversion is paramount. And THAT is the function of the design, right? So you know what Im gonna do next? Im going over to your website to check out your design ๐Ÿ™‚

      • Jens P. Berget

        I need all the tips I can get on design ๐Ÿ™‚

        • Dino Dogan

          I checked it out, your design is fine. I knew you were using thesis, and I knew you are not a web designer (because you only used the basic thesis options)…but basically your design doesnt get noticed. Which is a good thing..the focus is on content and given the type of content youre publishing, thats a perfect scenario.

          Sure…spending few grand on amazing design, logo and shit like that would be good…it would be good for all of us, but whos got time to worry about that ๐Ÿ™‚

          • Jens P. Berget

            Thanks a lot.

            I have been considering paying for a professional design, but at the moment I’m spending most of my time on writing my first novel (and the blog design isn’t that awful) ๐Ÿ™‚

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  • Ana | Traffic Generation Cafe

    Interesting opinion, Dino.

    I would still argue that content is king for smaller blogs – that’s how I grew my blog to begin with, but promotion is queen.

    Of course, after the recent Google updates, content will become even more important.

    I do agree with you about A-list bloggers’ content though; most people come there hoping to “get noticed”, not necessarily learn anything.


    • Dino Dogan

      Ooohh…thats a great observation…most people do go overthere to get noticed. Also, and I had this convo with Rob Dempsey the other day, superstar bloggers cater to the new arrivals. Which is the largest segment of the online population. In fact, many stay at that level forever.

      With that kind of audience, they can put out a lot of fluff. God bless them…I aint hating …Im just saying.

  • jana rade

    Well, that’s discouraging … Without offering good content, the blog becomes just littering the internet, won’t it?

  • Geek Face


    Awesome video and I frigging love the UFC like you wouldn’t believe!! What about small blogs that pump out crap? I guess one mans crap is another mans gold so everyone has different versions of great content.

    • Dino Dogan

      Its a fine line isn’t it? Big blogs are safe and boring, and many many MANY small blogs suck monkey balls. The problem is that these are drowning out really great, dangerous and innovative blogs. Its a huge reason why I started Triberr. To give those dissenters a chance ๐Ÿ™‚

  • Rob

    Hey Dino,
    No lip service. Beautiful. What happens when everyone actually says what they’re thinking but are afraid to say? Posts like this.
    I’m going to be interviewing Stephen Bonnar soon. You should dig it. He’s from my neck of the woods…some very interesting stories to say the least.

    • Dino Dogan

      Stephen Bonnar the UFC fighter?

      • Rob

        The same. A buddy of mine is a close friend with him. They used to take a couple down and be encouraged to duke. Bonnar would win. Actually, he and my buddy and another friend actually got in together but he stuck with it…and the rest is…

        • Dino Dogan

          Oh dude…Im a huge fan. Tell him I said Wud up!?

          • Rob

            If I can get him to reply to comments, you can tell him.
            I’ll give you a heads up.

  • Saul Fleischman

    Aha – it does matter, when they get there.ย  Regular reader here, @dino_dogan – and I have to tell you that if your ideas were not fresh, I would not be coming back.ย 
    On the other hand, I agree that the bulk of what we call “alpha-bloggers” in Japan (wherever they are) do just what you say: they say what everyone else does, toss in a little more/richer media, and ride on the name they made for themselves – often in some oddball way.

  • Bob Toovey

    “Content is King” is bandied about as a cover all, the cure for flagging blogs. As you pointed out, you got to get them to your site to read your stuff in the first place. While you were discussing this in your video, Engadget came to mind, Great tech site but the content is really the last concern. Tons of ads and more posts per day than you can imagine. And safe..oh so safe. People only comment there to get a link and a possible visit.

    Bloggers must remember that the content must be good to keep the visitor coming back. However you still have to work hard to get their attention in the first place (SEO, link exchanges etc etc etc….)

    • Dino Dogan

      Hey Bob,

      I saw your DIYSEO stuff…very cool. Totally aligned with the spirit of what Im about. Keep on more of that.

      Totally unsolicited advice warning!
      Use a face picture of yourself on twitter…just sayin ๐Ÿ™‚

      • Bob Toovey

        Thanks for the comments, was trying to keep the DIYSEO stuff simple yet effective. As to the Twitter image, I only changed that today! I need to get a better picture of myself and will update when done. Love your work…I will be back!

  • The Nerdy Nurse

    @dinodogan:disqusย ย Every time I read… or in this case, watch, some of your “content” (which apparently isn’t king) I like you more!ย It’s a good thing I guess. I mean, it would suck if I didn’t like my bloggy-boyfriend ๐Ÿ™‚

    You’re charismatic and entertaining and totally tell it like it is.ย 
    You rock for that.

    • Dino Dogan

      awh..thnx ๐Ÿ™‚ glad you enjoyed it ๐Ÿ™‚

      • Eric Brooks

        I agree with the Nerdy Nurse… I like your style, dude.

  • Quintius Walker

    Content is ammunition.

  • Sonia (Sunnnee)

    I think it’s a combination of everything. I kinda hate the “content is king” mantra myself. For some, if your web design sucks, no one will stick around to look at your content. I could be wrong, but I have seen some good content, but it was covered up by a horrible web design and tons of banner ads.

    Content helps, marketing is essential, web design is crucial and being consistent is what counts. I loved your prospective on this Dino and as always, I love a person that says what he means and means what he says.

  • JanusNg

    Hi Dino,

    This is GREAT insight. I think the biggest take away from your video is that we need two separate strategies to grow our blogs: one, to get the attention of new audience, and two, to retain them.

    Great observation! You’re thinking out of the box and I’ll come back more often. (so “Content is King” applies to your blog after all).

    • dino_dogan

      @JanusNg Thats exactly right. I have come to understand the meaning of the phrase in a different way since I published this video.

      When gurus are saying “content is king” they are not saying that quality content is king. They are simply saying that google needs a steady diet of content and without it you’re nowhere. So, what they mean by “content is king” is “keep pumping content”. The phrase is misunderstood (at least by me) that it implies quality content.

      Anyways. Thank you for stopping by and watching the video. Great to have you here.

  • gingerconsult

    Content is king is an overused term. Content that is relevant and drives new traffic is important. Most online have ADD and overload. They are looking at the keywords, the video and they move on. Some stay, those the loyal followers, to which I have many. I’d like to see the content provide value….if it does, I come back and so do others.

  • belllindsay

    Hmmmm. Big thinking going on after watching this. Which in and of itself is a good thing. But I think you’re making a very powerful statement “Content is king MY ASS” – and then proceeding to qualify your statement by splitting hairs a bit. SEO is just gamification, IMHO. I don’t want a bunch of people who have no clue what I do or what I write about stumbling into my blog – because I guarantee they aren’t gonna stick around for very long. There is no *long tail* to that. To your point though, when people spout kitten-killing catchphrases like “content is king” without having a clue what it means, I cringe. “Content” is *story*. Our brains are hardwired for stories, and storytelling is what has helped man – and his tribes – evolve since the time of the knuckle dragger. If you’re not telling a story in your content, if you’re not reaching people viscerally, emotionally through your narrative, then you’re not doing jack and you won’t see a return. This applies to marketers as well. When you *do* nail that beauty though, you can be sure that your content is going to get shared over and over again (..and she told two friends..and so on..), within likeminded communities, thus creating the long tail that will end up bringing the right people to your blog/content/writing/brand. That’s where content 100% becomes king. I’m sure that I’m biased – I spent years producing/writing TV, so ‘story’ is near and dear to my heart. SEO is great if you just want click throughs, page views, and big statistics to show the CSuite, or to bring in advertisers I suppose. But as a small time blogger (and I *loved* what you said about us small fry being ballsy’er! ๐Ÿ™‚ ) – actually in all my writing – I want to produce kingly content every single time. Cool Lennon artwork, BTW! Cheers, Lindsay

    • dino_dogan

      @belllindsay My buddy, Carlos, drew that Lennon painting. I paid 25 bucks for it and it’s one of my most prized possessions ๐Ÿ™‚

      thnx for the comment. very well presented ๐Ÿ™‚

      • belllindsay

        @dino_dogan@socialmouths HAHAHA! Read: Very long winded! ๐Ÿ˜€ Sorry ’bout that – it’s late and the brain’s fried. Super painting. Talented friend.

  • Nicci

    Makes perfect sense! ย PS: ย WTF does it say on your shirt dude?!

    • Dino Dogan

      ย ummmm…that would be Lynyrd Skynyrd, of course ๐Ÿ™‚

  • imuzcorner

    I agree with content is king, nice post!

  • Orlando Plumber

    Content does matter…that’s what keeps your readers coming back.

  • SEOcopy

    My dear friendย Bharati Ahuja @webprotechย ย ย said it best “Content is King but the user is the Emperor” great reminder…