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Catholic Church, Donald Trump and Business Advice They Don’t Tell You

March 3, 2011 41 Comments

It’s me again declaring shenanigans on conventional business and Social Media advice. Sure, we all know that content is NOT king, but now we’re going against the grain on another old stand-by.

To make it in this world, make sure you have a deep relationship with as many people/clients/customers as possible. The thing is, we all have only so much personal bandwidth. None of us have more than 24 hrs in a day.

So the people who are successful at this biz and Social Media thing are full of it when they say that it’s about the depth. It’s not.

So what is it about? Watch this video to hear my take on this whole sha bang a bang.

Business Hacking
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  • http://twitter.com/LeoWid Leon Widrich

    Dude, great stuff here! The @Chrisbrogan example is just brilliant! I agree completely, I have followers I retweet sometimes, which I believe aren’t not necessarily important to me. The notion “it is not whom you know, but who knows you” just rocks. Keep it up Dino, I loved listenting to this.
    Oh, and nice new haircut btw! :)

    • http://diyblogger.net/about Dino Dogan

      lol..my haircut seams to be a big hit. Yay! scissors :-)

  • http://www.itinerantentrepreneur.com/journal/ Robert Dempsey

    Another great video Dino. I’m finding that with Twitter especially the more followers I get and the more links I’m putting into Twitter (yay WordPress plugins) the more retweets and new commenters I’m getting. So I’m with you on this one for Twitter.

    • http://diyblogger.net/about Dino Dogan

      for sure…we know the deal…but why are people with hundreds of thousands of followers telling us its not about the followers? Highly suspect shit.

      Its like a rich person telling you its not about the money…just something about it feels unsettling.

      • http://dannybrown.me Danny Brown

        Perfect point, mate. I’ve seen a ton of high level bloggers say one minute “it’s not about the numbers”, then the next minute it’s “how to get more numbers”. WTF? ;-)

  • http://elevationlife.com Bryan Thompson

    I also like the “who knows you” approach. I do tend to follow the “if someone follows you, follow them back” as much as I can – unless it’s a company or logo I really don’t care to hear more from. Mainly for the purpose that if they need to contact me via a private message, they can. Thanks for the video. And kudos on the haircut. :)

    • http://diyblogger.net/about Dino Dogan

      yup..I follow everyone back as well until they prove to be a dbag (as in a bot, spammer,company).

      The haircut seams to be a big hit…maybe I should do it more often lol

  • http://live-your-love.com/ Brankica U

    Awesome video Dino. I loved how you pointed out that it is who knows you and not the other way around. I definitely agree with that.

    Nice haircut, looking all handsome :)

    • http://diyblogger.net/about Dino Dogan

      Why thank you :-) Someone called me Molder (of X Files) on youtube comment for this video lol….which I love of course cuz Im a huge fan :-)

  • friendlyblogger

    LOVE the Lennon…and you’re a cutie patootie!! And you are soo on the money with this Dino.

    • http://diyblogger.net/about Dino Dogan

      Thnx Lisa…on all accounts :-)

  • http://www.getting-unstuck.com/http://fearlessdating.wordpress.com/http://www.getting-unstuck.com/ Riley Harrison

    Well content might not be king but I wouldn’t be reading your blog if it wasn’t interesting, real and offered refreshing insights. I not sure that an unbalanced focus on marketing vs. product development (content) is a winning formula. To me, it seems that you got to produce worthwhile, fun to read and instructive blogs (where is the fun if you not doing that) and also learn how to effectively market your product/message/site.

    Riley

    • http://diyblogger.net/about Dino Dogan

      Hey Riley…in the Content is King my Ass video, I make a similar point. Its just very important not to engage mindlessly in repeating the advice and applying it globally when it in fact applies to only small aspect of our online life. So I think we’re in perfect sync when it comes to content vs marketing issue.

      What did you think about this video on depth of relationship?

  • http://twitter.com/SheilaAtwood SheilaAtwood

    Dino, Perfect examples of the perfect combination. I appreciate how you can put into words what works best. Now for making a list for how I am going to put this into action.

    • http://diyblogger.net/about Dino Dogan

      Dont over think it Sheila…pick a platform with which you can have most fun and speak from it…and then extend your reach by taking the initiative to make the first step. Approach people by following them on Facebook, twitter, blog, real life even…imagine that lol

  • http://twitter.com/janetcallaway Janet Callaway

    Dino, aloha. As usual, you certainly gave people a clear perspective. Just as you can RT Chris knowing you are giving something of value to your followers, I could do the same thing with your posts. However, I do have to read or watch because it I didn’t I would be missing out on a delicious slice of life served up by you. Mahalo and aloha. Janet

    • http://diyblogger.net/about Dino Dogan

      haha…thank you so much Janet…you are by far my favorite Hawaiian :-)

  • http://dannybrown.me Danny Brown

    “Those that you like, you spend time with.”

    Seems common sense to me, mate – pity a lot of that is missing in the advice of so many “experts”. Here’s to more of what matters and less of the “matters for matters” sake. :)

    • http://diyblogger.net/about Dino Dogan

      All this biz and social media stuff, is just a new hammer hitting the same old nail, and people forget that. And I like your comment below…there is a disconnect between what “successful” people say and do.

  • http://twitter.com/StartYourNovel Start Your Novel

    Depth happens automatically — true. You can’t force it.

    “It’s who you know” is, indeed, false in many ways. Extending your reach by shipping good quality stuff ensures that, sooner or later, you will reach the kind of audience you want, need and, more importantly, the kind of audience that can bring you to the next level. But it all boils down to the work you do.

    • http://diyblogger.net/about Dino Dogan

      The whole talk of Depth is a nice way for biz and SM punditry to fill time and sound smart while at the same time not (technically) be wrong about it. Meanwhile they are leveraging their platforms and increasing their numbers.

      We’re on to them lol

  • http://www.sproutsocial.com/insights Don Power

    Hey Dino;

    A creative take as usual on the topic of social media. A really good example of what we were talking about yesterday – putting a humanistic spin on a mechanistic topic.

    Cheers bud!

    - Don
    aka @Sprout_Insights

    • http://diyblogger.net/about Dino Dogan

      I really love that phrasing…humanistic vs. mechanistic. It truly paints the picture….

      • http://www.sproutsocial.com/insights Don Power

        That’s why they pay me the big bucks over at Insights, Dino ;)

        Cheers!

        - Don

  • http://markharai.com Mark Harai

    Hmm — I find myself spending more and more time on your blog… I think I like you and can hang a bit : )

    I like your no bullshit style and your passion just sets the tone perfectly.

    Thanks for the insight proper perspective on things — it adds a dimension the conversation is often missing.

    Cheers Dino!

    • http://diyblogger.net/about Dino Dogan

      Thnx Mark…thats much appreciated :-)

  • http://twitter.com/YesVictory Edwin

    Platform and reach. Interesting. Great video, I thoroughly enjoyed it.

    • http://diyblogger.net/about Dino Dogan

      Im glad you did Edwin…and thnx for being an early tester on Triberr.

  • http://twitter.com/lavenderuses Patricia Millman

    Hi dino

    Keeping it real and making some sense amongst all the fluff. Way to go :-) Really enjoyed the video and the analogies too. A lot of what I have read and heard about numbers has NOT made sense…..up until now. Thanks for sharing with us Dino. Appreciated.

    Patricia Perth Australia

    • http://diyblogger.net/about Dino Dogan

      Thnx Patricia. The whole discussion of depth is really a nice, convenient way of saying something thats not exactly wrong but at the same time, the way its being discussed, is pretty useless to the rest of us.

      Not sure if thats by design or simply a side effect of the fact that even successful people are entirely unaware why they are successful. Might me lil bit of both I suppose lol

  • http://www.techwork.dk Thomas

    Hi Dino
    Thank you for the video. I am for sure working for my numbers on twitter. In 3 week I have got 67 followers on Twitter. I don’t know if that is a lot or not, but as long as I can see my numbers grow I am happy. I don’t believe in quick success on relationships on twitter and other Social media. I think it is better to let i grow slow and naturally. In that way I think I get the best followers that want to hear what I have to offer.

    • http://diyblogger.net/about Dino Dogan

      Congrats Tom…way to go :-)

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  • http://twitter.com/ElisesReview Elise M

    COOL. I agree with Patricia, I like the analogies with the Catholic Church and Donald Trump.

    It’s true, numbers DO matter… so long as they are real people. I don’t even follow “gurus” anymore. They all suck and lie about things to get more business. It took me sooooo long to figure that out.

    • http://diyblogger.net/about Dino Dogan

      Hey Elise, what can I do to put you in a new tribe today? lol I know you said you shy away from automation but I need you, girl. Like a mad man needs a shade. Like the wind needs the trees to blow wind. Like the moon needs poetry. I need ya girl lol

      Anyways…check out triberr.com Dan Crisco and I started it and its the only platform that do what it do :-)

  • Michael McCormack

    Good idea mate. Good anology. Well presented idea re: Catholic church.

    • http://diyblogger.net/about Dino Dogan

      Thnx bro…glad you enjoyed it :-)

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  • http://angelobeltran.com/blog Angelo Beltran

    Best business advice I’ve heard in a long time. It’s so easy to get caught up with hype and with so much information on the net – it numbs your brain. You begin to forget what really matters. Thanks for an awesome video.

    • http://diyblogger.net/about Dino Dogan

      Dude…first of all , thnx for the kind words, but more importantly, you have a very awesome blog. The comment inside the article thing is genius and I havent seen it anywhere else….

      Anyways, you deserve an invite to Triberr, my friend. Send me an email dino.dogan at gmail

  • http://nateriggs.com nateriggs

    Amen, Dino.

    The analogy is a good one and the formula is simple. Greater reach and greater platform produce greater opportunities for depth. At the end of the day, you’re business is only going to convert a small percentage of eyeballs into actual opportunities. If that percentage stays the same, then the only way to get more opportunities is to increase the eyeballs.

    What you talked about in your pyramid gesture is really just the traditional sales funnel, but upside down.  I have no idea why ‘gurus’ are so quick to dismiss volume and numbers. Maybe it’s because their “gurus”…