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Sharing Blog Posts: The Difference in Marketing and Spam

So you’ve just written a new article or a blog post and you’re ready to share it with the world. So you head off to social media to start sharing it. You’re on the right track but there are a few things to know about marketing your content this way. First, you need to understand […]

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When Someone Says They Don’t See the Point in Twitter Show Them This

www.danielmelbye.com   Lots of people dislike twitter, some even hate it. Today, when asked about Twitter, I heard someone in the office say “the thought of it makes me want to die.” While a touch excessive, this sentiment is not that uncommon. As someone who is fascinated by the possibilities for communication that has gradually […]

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Twitter, G+, Facebook Wall, Who Is the Noisiest of Them All?

Who makes my online streams clogged up with nonsense? Who makes me want to run away and go live in a cave for a while? Who is causing the information overload we’re all suffering from? Mashable and Scoop.it. They are the root cause of all information overload. Now, let me explain. Noise Personified Mashable and Scoop.it are […]

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How to get the best ROI from social media

There’s no doubt that social media is a valuable tool for marketing your business. By using Facebook, Twitter, LinkedIn and other sites to disseminate. That last part can be a little tricky, though. It’s difficult for small business owners to determine how much bang they’re truly getting for their social media buck. Putting content out […]

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The Facebook egg basket and why you really should avoid it

I do apologize if it seems I am having a bad time with Facebook. Just that I see businesses investing time and money on it without realising there are better alternatives. The problem is that everyone says Facebook is good for business because that is what everyone says. They believe it and keep at it […]

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Pin Point(s) to Ponder – 12 Tips To Enhance Your Pinning Efforts

Pinterest is a visual platform. Beautiful pictures float by in your feed and it’s addicting! But what if you are not a visual learner? I know what that’s like. I am not  a visual person myself. I am more of an auditory learner. Even if Pinterest does not suck me in for hours and I […]

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How Can Hudson Valley Stand Out in Social Media?

After I did a Hangout On Air in anticipation of Mid-Hudson Valley Digital Marketers Meet-Up, Paul Rakov asked “how could a business in the Hudson Valley stand out using social media?” See Paul’s comment below. I mean, sure. I could have given Paul a half-assed answer in Youtube comments, but I figured a blog post would […]

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Want Better Return on Relationship? Make Engagement More Personal!

As I travel around the country attending conferences and speaking at events, one thing stands out to me in relation to brand engagement—particularly in social media circles—it needs to be more personal. What do I mean by that? Well, for one thing, it takes more than likes and clicks to develop relationships. People respond to […]

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