DIY Blogger NET

User Friendly, Honest! Facebook has never been business friendly. In its early development focus was rightly on the end user, controlling networking activity within its closed wall environment. At one time Facebook Pages required you “Friend” each other with your personal profiles if you wanted multiple people to manage a business page. Now you’re only [...]

Alright, here goes. I’ve been ignoring this for far too long. I’ve been keeping my thoughts to myself. I’ve been encouraging myself and others to persevere through this traumatic experience called Facebook Pages. I’m going to suck it up and say what I really think about Facebook Pages. I think they suck. Really, I’m so [...]

Popular sites that got launched prior to 2005 (Mashable, HuffPost, ReadWriteWeb, and many others…) benefited from the culture that existed in the blogosphere prior to Twitter and Facebook. If you wrote a blog post, and I wanted to alert my audience of your post, I would write a post of my own, and link to [...]

The Local Web Back in the ’90′s when the Internet was starting to become relevant for business, many companies were building websites with the aim of reaching markets further afield. Hence the World Wide Web. In the last few years Social Media has grown in popularity, becoming a significant marketing opportunity for many businesses. Behind [...]

In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers [...]

I’ll get right to the point. There are so many people who are being misled in their thinking about how social media works. It is very obvious to see the results of this thinking in failed “campaigns” and spammy tactics that make people like me cringe. I want to warn you, to educate you, and [...]

I’ve done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence 90% of [...]

Triberr is a unique content distribution platform. Content creators (bloggers, curators) “feed” content into their tribes, who then share that content via their own social media channels. Having your content shared by a large network (tribe) of loyal Tier 1 supporters, gives your content the greatest chance for reaching its intended audience. Content can be sent [...]