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Clout vs. Klout And the Real Meaning of Social Influence

Clout vs. Klout And the Real Meaning of Social Influence

I’ve done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence 90% of [...]

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Brand New Triberr Features and Enhanced Functionality

Brand New Triberr Features and Enhanced Functionality

Triberr is a unique content distribution platform. Content creators (bloggers, curators) “feed” content into their tribes, who then share that content via their own social media channels. Having your content shared by a large network (tribe) of loyal Tier 1 supporters, gives your content the greatest chance for reaching its intended audience. Content can be sent [...]

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4 Painless Ways To Find The Right Content To Share

4 Painless Ways To Find The Right Content To Share

I know you! You want to be wise with you social media. You don’t want to post about yourself and your stuff all the time. You do want to provide good advice, support, education, etc. for your social media audience; maybe a laugh or two as well. You do want to be a valuable source! [...]

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My Friday Social Media Ritual

My Friday Social Media Ritual

It’s Friday and we all know what that means. WEEKEND!!!! Social Media ebbs and flows, like any other large organism. Mondays and Tuesdays are hyperactive Wednesdays, the mid-week fatigue sets in But by Thursday, we’ve gotten our second wind and we engage the hyperdrive once more And then Friday comes around and we’re unable to think about [...]

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When is the Best Time to Pin? @pinerly Has the Data

When is the Best Time to Pin? @pinerly Has the Data

Pinerly, a spunky upstart lead by the mysterious fellow known only as Rick, has been in private beta for few months now. During this time, they’ve been collecting data on what works on Pinterest, and at what times. They have created an Infographics that summarizes their findings. It’s not pretty, but it’s hell-a useful. Enjoy. [...]

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Good to Know Goodies about Google+

Good to Know Goodies about Google+

Google Plus has been around for a while now. However, there are many people who have not embraced it fully. Some of the tips and trick aren’t easy to find but I am offering 12 goodies to get you going on Google+. No more excuses! I had the pleasure to work on What the Plus! with [...]

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How Guest Posting Destroyed My Klout Score by @rdempsey

How Guest Posting Destroyed My Klout Score by @rdempsey

This post you’re reading just lowered my Klout score. How is that possible you ask? Why Do We Guest Post?  There are only few reasons why bloggers guest post on other blogs. Here is why I do it: To extend my online influence (Klout) To rank better in search results (google) To tap into the [...]

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