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How Can Hudson Valley Stand Out in Social Media?

After I did a Hangout On Air in anticipation of Mid-Hudson Valley Digital Marketers Meet-Up, Paul Rakov asked “how could a business in the Hudson Valley stand out using social media?” See Paul’s comment below. I mean, sure. I could have given Paul a half-assed answer in Youtube comments, but I figured a blog post would […]

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Want Better Return on Relationship? Make Engagement More Personal!

As I travel around the country attending conferences and speaking at events, one thing stands out to me in relation to brand engagement—particularly in social media circles—it needs to be more personal. What do I mean by that? Well, for one thing, it takes more than likes and clicks to develop relationships. People respond to […]

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11 S(t)weet Tips For Increased Twitter Engagement

“Only those with no memory insist on their originality.” ~Coco Chanel When I first started my business and my Facebook Page, I scoured the internet & blog posts for Twitter tips and ideas on how to improve my own overall Twitter experience. I would read, implement and be very excited to have learned something new. […]

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Becoming a Top Influencer with Triberr – an IBM #SmarterCommerce Case Study

I was invited to speak at IBM’s Smarter Commerce Global Summit recently and was treated like royalty. Tami, the IBM CMO, and Michael DiTanno, her right-hand (or in the parlance of Game of Thrones, Hand of the King), as well as the rest of the team are a class act all the way and need to have monuments erected in […]

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How often have you heard someone say “I don’t have time for social media”?

I have found that one of the reasons nonprofits have not integrated social media into their organisations is not a lack of understanding of the benefits of social media, but limitations of time. Getting into the habit of regular tweeting, posting, or experimenting with new tools, is often difficult. We all know that nonprofits are […]

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The Rise of the Creative Class at IBM’s #SmarterCommerce

The term “starving artist” needs to disappear from the English lexicon. In this video, Bryan Kramer, CEO of Purematter, and I briefly discuss the origins of Triberr, and then move into the discussion on how the creative class will rule to world. Technology has enabled bloggers to publish their work directly to consumer, and even charge […]

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Merging Facebook Pages – What Facebook Does Not Tell You

According to Facebook you can merge duplicate Pages that you manage. This option is only available for Pages that represent the same thing and have similar names. You can only merge the Page with fewer likes into the one with more likes’. I’ve worked with several local Myrtle Beach companies who wanted to merge duplicate […]

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Destination Focused Tribe Building Strategy for Bloggers

Initially, Triberr was built to enable bloggers who use Twitter to group up with one another and share each other’s content across their respective Twitter audiences. But imagine for a second, if Triberr enabled bloggers to connect their email lists and enable cross-promotion that way. It wouldn’t have worked. Why? Email lists are closely guarded, […]

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