Archive | Marketing RSS feed for this section

How I Get Social Shares And Links From Influencers Just By Asking

The world is changing, and if you don’t change with it, you’ll get left behind. That’s not always a bad thing – unless you’re an SEO, marketer or involved in business in any way. Throughout my childhood, my mum used constantly repeat certain phrases – words of wisdom, words to live by. The majority of […]

Read more

My 15 Minutes of Not Existing: Do Your Blog’s Readers Feel Invisible?

Andy Warhol said that everyone gets 15 minutes of fame in their lifetime. It might be true of invisibility, too. I know. I was invisible for 15 minutes. Never happened before that, hasn’t happened since. All I can say is that it was a surreal experience. Several years ago my wife  Judy and I walked […]

Read more

How To Sell Without Being A Salesman

Podcast: Play in new window | Download I am lucky enough to be a member of the Podcast Mastermind lead by The Podcast Answer Man: Cliff Ravenscraft.  If you want to learn how to podcast, Cliff is the go to guy. Today I am lucky to interview one of the friends I’ve made from being […]

Read more

How Can Hudson Valley Stand Out in Social Media?

After I did a Hangout On Air in anticipation of Mid-Hudson Valley Digital Marketers Meet-Up, Paul Rakov asked “how could a business in the Hudson Valley stand out using social media?” See Paul’s comment below. I mean, sure. I could have given Paul a half-assed answer in Youtube comments, but I figured a blog post would […]

Read more

Want Better Return on Relationship? Make Engagement More Personal!

As I travel around the country attending conferences and speaking at events, one thing stands out to me in relation to brand engagement—particularly in social media circles—it needs to be more personal. What do I mean by that? Well, for one thing, it takes more than likes and clicks to develop relationships. People respond to […]

Read more

Becoming a Top Influencer with Triberr – an IBM #SmarterCommerce Case Study

I was invited to speak at IBM’s Smarter Commerce Global Summit recently and was treated like royalty. Tami, the IBM CMO, and Michael DiTanno, her right-hand (or in the parlance of Game of Thrones, Hand of the King), as well as the rest of the team are a class act all the way and need to have monuments erected in […]

Read more

The Rise of the Creative Class at IBM’s #SmarterCommerce

The term “starving artist” needs to disappear from the English lexicon. In this video, Bryan Kramer, CEO of Purematter, and I briefly discuss the origins of Triberr, and then move into the discussion on how the creative class will rule to world. Technology has enabled bloggers to publish their work directly to consumer, and even charge […]

Read more

5 Branding Mistakes You Can Avoid

Branding your business is an essential aspect of crafting a memorable image and fostering loyalty among your customers. Additionally, having a well-defined brand can streamline lead generation so you can easily reach out to consumers and convert them into regular patrons. Your brand is how the public will learn how to identify your company, so […]

Read more
Page 3 of 1512345...10...Last »