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New Jersey Governor Chris Christie Declares His Candidacy

If I was Chris Christie’s Campaign Manager, this is how I would make sure my candidate gets reelected. First Get ahead of the competition by starting the race for NJ Governorship early. This step is a no brainer. Works for 100 yard dash, pharmaceutical patents, as well as anything else that matters. It will work […]

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New Discovery! Advertizing Message Found In Amniotic Fluid

Where should I go to escape being bombarded with advertizing messages? Asked Morgan Spurlock in his latest documentary The Greatest Movie Ever Sold. To which Ralph Nader replied, “To sleep”. Well, Mr. Nader may be wrong. At least he’s wrong when it comes to unborn babies. Those Who Enter… Las Vegas casinos have long mastered […]

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The Solution to US Postal Service Bankruptcy

US Postal Service is in trouble. If Congress doesn’t infuse large amounts of cash into the system, US Postal Service will go bankrupt. That would make America the only civilized country in the world without a national parcel delivery system. But, here’s the funny part. NOBODY CARES! In this post, I will focus on the […]

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How To Build a Community of Fanatics – Video

Yesterday I got to meet the folks behind Dragon Search Marketing and #usGuys mainstays. T’was a day of fun and I’ll tell you right now that these people are crazy. It should be illegal to have as much fun as we did; but after an amazing line-up of speakers at the #140ConfHV, we all went […]

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The Now Future of Online Selling Revealed in Under 12 Seconds

No one will buy from you unless two prerequisites have been fulfilled. The customer knows you, and You’ve already been useful to that customer You can stop reading now. The point has been made; you are free to move on. But for those who need more proof, here it is. You’re still here? I was […]

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Game-Based Marketing Book Review

This is a terrific read and I cover the takaways from 3 perspectives. First, I go over the target audience for this book, then I talk about some of the most mind-blowing lessons I’ve learned from Game-Based Marketing, and finally I cover the author’s motivation for writing this book and how it can be useful […]

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My Marketing Strategy Can Kick Your Marketing Strategy’s Ass

When it comes to diet and fitness, there is nothing new under the sun. And yet, the marketing strategies used by the diet and fitness industry have changed significantly over the last decade or so. Why? The Original Greek God Ever since Charles Atlas printed his famous ads -back in 1940s- on the back of […]

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How To Ruin Your Business With Disembodied Testimonials

Testimonials are HUGELY important part of the selling process. They are used everywhere and by all. When I was teaching Network Engineering, the company I worked for had letters by past clients hung on walls all over the place.  In addition to that, the Trainers were required to hand over their professional degrees so that […]

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