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The Rise of the Creative Class at IBM’s #SmarterCommerce

The term “starving artist” needs to disappear from the English lexicon. In this video, Bryan Kramer, CEO of Purematter, and I briefly discuss the origins of Triberr, and then move into the discussion on how the creative class will rule to world. Technology has enabled bloggers to publish their work directly to consumer, and even charge [...]

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5 Branding Mistakes You Can Avoid

Branding your business is an essential aspect of crafting a memorable image and fostering loyalty among your customers. Additionally, having a well-defined brand can streamline lead generation so you can easily reach out to consumers and convert them into regular patrons. Your brand is how the public will learn how to identify your company, so [...]

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The First-Ripple Theory

What kind of splash your blog post is going to make, depends largely on two factors. The velocity of the pebble, and the size of the first ripple. Let me ‘splain. The Pebble The “velocity of the pebble” refers to the quality of the post. How hard and fast can your post hit its intended [...]

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Your Brain on Facebook

This is a rant. I think this is a rant. Yup…this is definitely a rant. I wasn’t going to publish a post today, but I woke up with Epiphany and her sister, Inspiration. I woke up understanding why companies like Facebook. Mr. Content You may call me naive, or you may think you know the answer already, [...]

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Leading Your Social Business From the Front: Interview with @DanaWhite

You may not be a fan of the fight game, but if you’re reading this blog then you must be a fan of Social Media. And no one does Social Media for business better than Dana White. For the uninitiated, Dana White is the President of UFC. UFC is a 4th largest sports franchise in the US, and [...]

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The New Rules of Blogging

On February 25th, I’ll be speaking at xPotomac in Washington DC about groundswells. I hope to see you there. So, what’s the talk about? I came up with the outline last night so I figured I’d hash it out in this blog post and let it evolve. If you have any suggestions, make ‘em known in the comments. [...]

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Insane Loyalty

This awesome wide angle shot is curtesy of Adam Silver There are certain topics that are seldom discussed in polite company. Religion, money, and politics for example. In this session, we will discuss all three. There are primal drives that turn ordinary customers into rabid advocates for you and your brand. Apple, Starbucks, and Oprah [...]

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Who Are You on Facebook? @zeeblysocialme Has the Answer!

My brother from another mother, Justice Mitchell, posted on his Facebook timeline something about him being a freak. Here’s that post, captured for all eternity (or until the interwebs go away, whichever comes first). It was a link to an interesting little app called Social Me, which analyzes your Facebook activity and spits out a really fun, [...]

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