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Tech Start-ups are special. The Founder is usually eager to tell everyone about what he’s up to and how his start-up can solve the problem no one else has even thought to tackle. One such Start-up, and one such Founder is Joe Stump of Sprint.ly. I came across Joe when I stumbled across a Growth [...]

It’s Social Media Week in New York, so I’ve been hitting up all the cool spots this week. Yesterday I was hanging out at the Global HQ. Then I went to see my buddy Ted Rubin at the Ogilvy offices dominate a panel discussion, followed by a dinner and drinks with the Collective Bias crew. Needless [...]

This is a rant. I think this is a rant. Yup…this is definitely a rant. I wasn’t going to publish a post today, but I woke up with Epiphany and her sister, Inspiration. I woke up understanding why companies like Facebook. Mr. Content You may call me naive, or you may think you know the answer already, [...]

You may not be a fan of the fight game, but if you’re reading this blog then you must be a fan of Social Media. And no one does Social Media for business better than Dana White. For the uninitiated, Dana White is the President of UFC. UFC is a 4th largest sports franchise in the US, and [...]

The holy grail for your company is to have not just customers but to have fanatics. Someone who will buy from you again and again. Someone who will advocate for you. Someone who will make choices in your favor even to their own detriment. I was getting little bored with the usual examples I give [...]

This post is not so much about Apple stealing a design from a Sci Fi show, but rather about how big sites manipulate your average Internet Joe into wasting his time on nonsense. The anatomy of the manipulation starts with a catchy headline, followed by a weak thesis, and asks the reader for the final [...]

In any industry, there is a very small number of top tier players, a large number of those who aspire to be like them, and a very large number of those who will live vicariously through the top tier. A good example of this is NFL. There are less than 200 professional NFL quarterbacks. And yet, [...]

Last week, Mark Burgess asked me to speak to his students at Rutgers University about content marketing trends and futures. An opportunity to shape young minds?! I’m in! I replied. If you would like the read-version of this post, it’s here. WARNING: I’m in the business of changing minds, and you may not like everything [...]