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How to Increase the Sales of Your eBook by 595.6 Percent

During the 1920s and 30s, Emanuel Haldeman-Julius sold more than 200 million books and over 2000 different titles. Let’s just say that the man knew little bit about the book publishing business. Here is one of his secrets. He would place an ad in a newspaper advertising the book using only its title, then he […]

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Kinderbrutenstalts: A Proven Way of Increasing Profits by 52%

Let’s go for a walk. Said Étienne Stéphane Tarnier to himself on a warm summer day back in 1878. A local Zoo sounds like a lovely idea, he continued muttering under his breath as he polished his loafers like a decent Parisian gentleman ought to before heading out. Paris Zoo circa 19th century France was […]

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What Makes People Buy: Identification

How come artists can see larger truths, tell us about them and we still don’t listen? A love the line from Hot Hot Heat’s Le Le Low song about 36 seconds into it when they sing Fashion is feeding us Identification. Give it a listen if you’re not at work and dig high-energy alt rock. […]

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The Amazing Rise and The Spectacular Fall of Mr. Propaganda

Follow Edward Bernays, the father of Propaganda, as he gives birth to Public Relations, rises to the top of the steaming pile of marketing heap only to have his methods fail as they encounter the Social Media juggernaut. Can some of his methods still be used? They were effective once but can they be applied […]

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Ignore Everybody and 20 Other Keys to Business and Social Media Success

Part 1: Based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 1. Ignore Everybody. We care WAY TOO MUCH what other people think. We are conditioned to care about what other people think. After all, we are social animals and our very […]

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Can a Specialty Shop Selling Superpowers and Underground Lairs Turn Profit?

A small, specialty shop, catering only to wannabe superheroes is unlikely to thrive in a rural area or even a small town. It’s too specific and too narrow. There are simply too few prospects living in rural areas who are on the market for saving damsels in distress and fighting off evil geniuses. However, Superhero […]

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WiseStamp: Are You Leveraging Ancient Technologies to Improve Your Social Media Standing?

The ancient technology I am referring to is email of course. The idea is simple. You wouldn’t hand out a business card (another ancient technology) without your phone number on it, right? So why would you “hand out” your email without your Social Media contact information in it? Here is what your email signature might […]

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Making Your Internet Browsing Safe From Prying Eyes at Work

You ever get a hankering for reading a blog or checking out some site that doesn’t look “business-y” but there’s your boss or coworker hanging around just waiting for you to slip up so they can rat you out? I got your solution. Recently I discovered a nifty little plugin for Firefox called Decreased Productivity. […]

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