Can a Specialty Shop Selling Superpowers and Underground Lairs Turn Profit?
A small, specialty shop, catering only to wannabe superheroes is unlikely to thrive in a rural area or even a small town.
It’s too specific and too narrow. There are simply too few prospects living in rural areas who are on the market for saving damsels in distress and fighting off evil geniuses.
However, Superhero Supplies might be quite successful in a highly populated area. Brooklyn, NY for example.
This narrow, highly specific business model can thrive only in areas with high population density.
And wouldn’t you know it, there is an actual supply store for aspiring superheros right here in the good ol’ Brook-LYN.
Conversely, you are unlikely to find many Wal-Mart type stores in Brooklyn.
Wal-Marts are too sprawling for densely populated areas. The rent alone would drive profits down; which is why New Yorkers usually do their bulk shopping in New Jersey.
What’s my point?
Brooklyn IS The Internet.
The Internet is human nature and human behavior transplanted.
Whatever your version of Superhero supply store might be, you are likely to find an audience in this most sprawling of all human habitats.
Businesses often talk about outsourcing to India, but seldom talk about the type of outsourcing that’s happening to our lives.
- We’ve outsourced dating to the new medium (match.com, eHarmony, OKCupid, etc.)
- We’ve outsourced human interaction (Twitter, Facebook, blogs, etc.)
- We’ve outsourced markets (Amazon, eBay, CraigsList)
- We’ve outsourced information (no example needed here)
- We’ve outsourced ALL of our human interactions to this most expansive of human locales.
What does this mean to business owners?
This is YOUR opportunity to open your own superhero supply store.
Admit it. You always wanted to sell superhero supplies, didn’t you?
Well, now is your chance.
In addition to your expertise in assembling underground lairs, all you need are few pointers on how to use the Technology; how to get creative with your approach to business; and how to Market your superhero wares.
How can I help?