New Discovery! Advertizing Message Found In Amniotic Fluid
Well, Mr. Nader may be wrong. At least he’s wrong when it comes to unborn babies.
Those Who Enter…
Las Vegas casinos have long mastered the fine art of keeping their guests disoriented:
- They are using artificial lighting so you can’t tell if it’s night or day.
- They’re pumping oxygen to spur the state of light euphoria.
- They are keeping the free bar open 24/7 to help you make some bad decisions.
A major Asian shopping mall chain must have taken a page out of Vegas play book and few years ago, decided to start subtly manipulating their biggest and most suggestible customer base. Mothers to be.
There is a confluence of factors affecting the spending habits of mothers to be.
- Hormonal changes in both men and women -but especially women- are most pronounced during this time.
- Anticipation, uncertainly and fear of bringing another life into this world.
- The nesting instinct is at its most intense during pregnancy.
Just to name a few…
All this -and more- means that a typical mall is brimming with mothers-to-be on any given day. So shrewd marketers have figured they ought to start “priming” these women to turn them into better consumers. How?
Would You Like to Sample This Fragrance?
The Asian shopping mall chain started to experiment with smells.
- They began spraying Johnson and Johnson baby powder in the areas where clothing was sold.
- They would pump the smell of freshly baked cherry pie in the food court much like Vegas casinos are pumping oxygen.
- And to top it off, they would play music from the approximate era when these new mothers-to-be were children themselves to evoke pleasant childhood memories.
Needless to say, it was a smashing success with one unintended consequence.
Dear Mall, My Baby Has Stopped Crying
About a year into the sensory abundance experiment, the chain started to receive letters from these new moms attesting to the amazingly soothing effect the mall has on their new borns.
The minute babies would enter the mall, they would stop crying, fussing, and they would no longer be cranky.
Super Consumer Generation
What’s going on here is that a whole new generation of super shoppers is being born.
Scientists have long known that babies can hear the mother’s heartbeat and experience mothers voice in utero. But now we know that the baby’s olfactory perceptions are not limited to mother. Babies can hear voices of others (which is why fathers are encourages to talk to the belly).
When a mother-to-be walks into a mall and her senses are assaulted with pleasant smells and soothing music, her cortisol levels drop down and her mood is elevated. The experience of spending money becomes a deeply ingrained, emotionally desirable activity. Not only for the mother, but by proxy, for the baby as well.
This very recent case study involving the Asian shopping mall chain is brilliantly presented in Martin Lindstrom’s latest book Brandwashing (Amazing Affiliate Link). Highly recommended.
Corporations are becoming more insidious in how they get us to buy their shit. Try going for a week without buying a brand name product. You will fail. I promise.
- Reverse Engineering the State Farm Commercial
- Reverse Engineering the MGD 64 Beer Commercial
- Business Advice They Don’t Tell You
- Reverse Engineering Dead Space Commercial
- Increase Profits by Removing Value From Your Product
I hope this post helps you stay more vigilant. The vaccine for consumerism is unlearning. So, unlearn.