A Case Against Twitter, Facebook, Youtube, G+, and Triberr
I love all these services. I use them. I think they are great at helping people connect with one another. And they are the best thing a non-blogger can do to help his upward mobility. But.
But they can be a death trap for Bloggers. They can be quicksand if a Blogger is not careful. They can make you bet on the wrong horse.
From Persian to Ottoman, across Greek and Roman, to Russian and German. One thing all empires have in common is that they fail.
From Geocities and AOL, across Friendster and Myspace, to …Twitter and Facebook?
Do you think today’s popular sites will be here forever? Not likely. And if Twitter and Facebook, along with G+ and Youtube, and every other place where we’re collecting likes, and follows, and friends, and points, go away tomorrow, what will you do?
What will you do?
I’ll tell you what they will do. They will take your likes, and follows, and friends, and points, with them into their cold grave.
Which means all the work we do will be for not, unless…
Everyone an Emperor
This is why EVERYONE needs to build their own empire. Sure it will fail eventually -all empires do- but it will be YOUR empire to fail.
And how do you build an online empire? Think about the direction.
It is fine if I bring people from Twitter and Facebook to my blog. However, it is NOT fine if I send people from my blog to Facebook.
This is the magic hat trick these platforms have pulled on us. They managed to convince us that placing “Follow me on Facebook/Twitter” is a good thing for our blogs.
And if you visit 10 blogs, 9 of them will have “Follow me” buttons in the most prominent areas of the page.
What we’re effectively saying is “dear reader, I want you to go sign up for these other services so we can interact there”.
Don’t Go There
People on Facebook don’t want to come to your blog. They wan’t to hang out on Facebook all day.
People on Twitter will “comment” on a blog post by tweeting back and without actually reading the post.
Let me make sure I am being clear. THIS IS WAR!
It’s war for the only finite resource that matters. It’s war for your Attention, and social platforms are winning.
Every time we post an update on Twitter, Facebook, G+, and others, we add one more brick to build their empire, and we subtract one less brick from ours.
Is Change Possible?
As a maker of Triberr, you may accuse me of being a hypocrite. Is Triberr not like these other tools?
First, good job in questioning. Always question. Second, Triberr is both the same and different, and here’s how.
Triberr IS the same in the sense that it’s vying for your attention. However, unlike other platforms, in exchange for your Attention, Triberr enables you to do what Bloggers do in a faster and more efficient way.
- Read content
- Generate content
- And most importantly, build an audience
I Have a Dream
I envision a day when all blogs will be one giant social organism seamlessly connected to one another.
I envision a day when readers will consume content on our blogs, and NOT on Twitters and Facebooks of the world.
I envision a day when quality content will truly surface to the top. When voices of dissension will not be suppressed. When weirdness will be embraced, and misfits will be nurtured.
THAT is the blogosphere I want to live in.
What kind of Blogosphere do YOU want to live in?