5 Ways to Improve Your Blog Today
1. Create an Elevator Pitch for Your Blog
Since we’re not spending money on ink or the printing-press, and we certainly don’t have Editors, we the bloggers tend to go on and on and on…sometimes it’s a challenge to be able to present an idea in a span of 30 seconds.
If you were to present the “Elevator Pitch” in a casual day-to-day conversation, ideally, it should elicit interest in what you write about. Can you do that?
This “Elevator Pitch” falls right in line with another idea I’ve heard recently. The 30-60-90 Rule.
The 30-60-90 Rule states that a person you are engaging (on your blog or in real life) is socially obliged to pay attention to what you are saying for about 30 seconds. After 60 seconds of you going on and on that person is liable to “drift-off”. (broken eye contact, bored look on their face, fidgeting, etc.)
After 90 seconds of your monologue, consider yourself lucky if that person is still standing in front of you.
In short. Be brief.
2. Write a Link Post
Link Post is used to provide value to your reader by sharing interesting and related websites in your niche.
Some folks might hesitate to recommend other blogs for the fear that it will take the readership away from yours. This is a very outdated and ineffective notion.
As the old Buddhist saying goes; a candle loses nothing of its light by lighting another candle.
One of your favorite posts I ever did was Social Media Examiner Finalists Reviewed: Find Out Which Ones Suck and Which Ones Are Good
3. Leave a Comment on Other Blogs
This one is a no brainer, I hope.
The assumption here is that you blog about things you know and care about. And if that’s the case then you might want to engage with others who are interested in the same topic and become one-of-them. Part of the “tribe” as it were.
A great way to do that is to leave a comment. Not a link to your website; but a useful and insightful comment.
While we’re at it, some blogs make it very hard for people to leave comments. There is capture, moderation, approval steps, etc. This is done to protect against spam, alas, few blogs really need it (IMHO).
So open her up and make it easy for people to leave a comment for crying out loud.
If you are using WordPress, I would strongly encourage you to consider using DisqUs comment platform. It’s terrific, I love it. Or feel free to keep with the WordPress native comment system but install additional plugins like comment-luv and dofollow.
4. Update Key Page(s) on Your Blog
This might be the “About” page, or a very popular blog post, or any other page(s) you think could use sprucing up.
In my early days of blogging, I kind of felt like I was cheating by going back and improving the blog post. I’m over that now. If the godfather of blogging, Mr. Darren Rowse himself, is saying it’s ok, then its ok.
Example: A while back I went over posts on my dog blog and changed the font size (making it bigger). The feedback has been tremendous.
Which one do you like better?
5. Create a Blogging Schedule and Don’t Stick To It
I’m perfectly aware that the following advice will work for one group of people but not for others. So pick your own medicine.
I think that all productivity and efficiency experts got it wrong. Forget about setting goals, planning shit out, setting schedules, etc. It brings stress and agita and you know it.
Having said that, I’ll allow it, as long as the process doesn’t suffer.
My point is that you write (and blog just happens to be your publishing platform) because you love to write. Making it regimented (5 posts per week, specific time dedicated to browsing and making comments, etc) makes the entire process not-fun and I think is the main reason why so many blogs are left abandoned by their creators.
So who are you and what kind of blog are you writing?
We can divide blogs into two general taxonomies. The hobbyist or blog-as-a-business.
Once we do that, it becomes obvious whether or not you need a schedule and stick with it, doesn’t it?
If you’re blogging for fun, then do whatever feels right baby.
You will notice an automatic torrent of ideas generated from these five suggestions, however, that’s only the beginning.
Darren’s E-Book offers no less than 31 Ways of Improving Your Blog and is well worth the money. It also comes with a special access to video QandA as well as a Discussion Forum for all participants. Very cool.
Darren was cool enough to give me a discount code for his E-Book. Type dogandogs25 to receive a 25% discount. (regular price is $19.95, with the code you will knock off 5 bucks off that price.)
P.S. If you’ve been blogging for more than 6 months, don’t bother.
What is your best recommendation for blog improvement?