Archive | May, 2013

Becoming a Top Influencer with Triberr – an IBM #SmarterCommerce Case Study

I was invited to speak at IBM’s Smarter Commerce Global Summit recently and was treated like royalty. Tami, the IBM CMO, and Michael DiTanno, her right-hand (or in the parlance of Game of Thrones, Hand of the King), as well as the rest of the team are a class act all the way and need to have monuments erected in […]

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How often have you heard someone say “I don’t have time for social media”?

I have found that one of the reasons nonprofits have not integrated social media into their organisations is not a lack of understanding of the benefits of social media, but limitations of time. Getting into the habit of regular tweeting, posting, or experimenting with new tools, is often difficult. We all know that nonprofits are […]

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The Rise of the Creative Class at IBM’s #SmarterCommerce

The term “starving artist” needs to disappear from the English lexicon. In this video, Bryan Kramer, CEO of Purematter, and I briefly discuss the origins of Triberr, and then move into the discussion on how the creative class will rule to world. Technology has enabled bloggers to publish their work directly to consumer, and even charge […]

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Merging Facebook Pages – What Facebook Does Not Tell You

According to Facebook you can merge duplicate Pages that you manage. This option is only available for Pages that represent the same thing and have similar names. You can only merge the Page with fewer likes into the one with more likes’. I’ve worked with several local Myrtle Beach companies who wanted to merge duplicate […]

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Destination Focused Tribe Building Strategy for Bloggers

Initially, Triberr was built to enable bloggers who use Twitter to group up with one another and share each other’s content across their respective Twitter audiences. But imagine for a second, if Triberr enabled bloggers to connect their email lists and enable cross-promotion that way. It wouldn’t have worked. Why? Email lists are closely guarded, […]

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Tribe Building Strategy for Multi Author Blogs

There are two things you need to do as the Founder of a multi author blog in order to take full advantage of Triberr. Build a blog-wide tribe, and Instruct your writers to build their own tribal network. Let’s cover both. Build a Blog-Wide Tribe It’s a simple 3 step process. I will use my favorite new multi […]

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