Archive | April, 2013

5 Branding Mistakes You Can Avoid

Branding your business is an essential aspect of crafting a memorable image and fostering loyalty among your customers. Additionally, having a well-defined brand can streamline lead generation so you can easily reach out to consumers and convert them into regular patrons. Your brand is how the public will learn how to identify your company, so […]

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10 Things You Didn’t Know About Blogging

Did you know that the very first blog post was published way earlier than previously thought? And did you know that all major blogs have something in common? How about the fact that we are about to enter an unprecedented shift in the way blogs are monetized that will change EVERYTHING? These and other nuggets are presented here for […]

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How to Force an Article to go Viral

Your natural tendency when visiting a site is to find what I’m looking for, and move along.  What do I need to do to get you to take a moment and share this post with your following? Violate Your Schema: Sounds dirty. It’s not. When I say, “Violate your schema” what I really mean is, […]

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NBCNews Slams TurboTax and Gets Slammed Back

It took less than an hour for the dogs of karma to bite back. NBCNews wrote an article about the TurboTax’s #EPICFAIL of automating tweets while some of their services were down. The article was far from favorable, and yet, there it was, a giant ad inserted by the NBC’s automated ad system recommending TurboTax. Sometimes […]

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Turning Spam Into Engagement Gold

I learned this from the always insightful Tom Webster about two years ago when he did a keynote at BlogWorld. Spam comments are a pain in the ass, they are made of evil, evil stuffs, and they suck monkey balls. But, if you bring them out in the open, they can be quite funny. Tom […]

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WordPress Fun with Advanced Custom Fields

By John Garrett from Hypertransitory Good news, people…I’ve discovered the most fun you can have with WordPress -and it’s with the Advanced Custom Fields plugin. Come on in and join the party! Advanced Custom Fields…trust me Ok, sorry guys. I got you in here under false pretenses. The Advanced Custom Fields (ACF) plugin is not […]

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The First-Ripple Theory

What kind of splash your blog post is going to make, depends largely on two factors. The velocity of the pebble, and the size of the first ripple. Let me ‘splain. The Pebble The “velocity of the pebble” refers to the quality of the post. How hard and fast can your post hit its intended […]

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