Archive | May, 2012

Who Are The Influencers and How DO We Find Them?

In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers […]

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Guest Blogging is Dead and I Killed It

That’s right. It’s dead. Like road kill. Put out to pasture. Extinct. Turned into nothingness. But why? One of the things we do at Triberr is look at successful blogs to figure out what is it that makes them successful? What is it that they have that small(er) blogs do not? What leverage are they […]

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Where Does The Most Interesting Man in the World Come From?

I love those Dos Equis beer commercials. In case you’re not acquainted with the most interesting man in the world, here are few facts about him. He once taught a German shepherd to bark in Spanish. He’s a lover, not a fighter, but he’s also a fighter, so don’t get any ideas. His cereal never gets soggy. […]

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Social Media Myths, Fables, Fairytales, and Makebeliefs

I’ll get right to the point. There are so many people who are being misled in their thinking about how social media works. It is very obvious to see the results of this thinking in failed “campaigns” and spammy tactics that make people like me cringe. I want to warn you, to educate you, and […]

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Clout vs. Klout And the Real Meaning of Social Influence

I’ve done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence 90% of […]

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Brand New Triberr Features and Enhanced Functionality

Triberr is a unique content distribution platform. Content creators (bloggers, curators) “feed” content into their tribes, who then share that content via their own social media channels. Having your content shared by a large network (tribe) of loyal Tier 1 supporters, gives your content the greatest chance for reaching its intended audience. Content can be sent […]

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How Steve Jobs Solved the Innovator’s Dilemma

At the closing of Steve Jobs’ biography there is a quote from Jobs that reads: “My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But […]

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4 Painless Ways To Find The Right Content To Share

I know you! You want to be wise with you social media. You don’t want to post about yourself and your stuff all the time. You do want to provide good advice, support, education, etc. for your social media audience; maybe a laugh or two as well. You do want to be a valuable source! […]

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