Archive | June, 2011

Klout Discovers a Renowned Sheep Expert in Mr. Danny Brown

Mr. Danny Brown, a renowned sheep expert (according to Klout) visits me on the set of Talk is Sheep and discusses two different fur types sheep have in Scotland, best ways to avoid rash in the undercarriage area and more importantly, avoid domestic disturbances with the female partner. He also issues a threat to Shepard […]

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Top 5 Twitter Tools Like You’ve Never Seen Before

When I grow up, I want to be just like Rob Pene. He’s put together a great system for business owners who are trying to balance the need for social media time with the time needed to actually run a business. Rob and his team have mastered the art and the science of using tools […]

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The Now Future of Online Selling Revealed in Under 12 Seconds

No one will buy from you unless two prerequisites have been fulfilled. The customer knows you, and You’ve already been useful to that customer You can stop reading now. The point has been made; you are free to move on. But for those who need more proof, here it is. You’re still here? I was […]

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The Vitally Important Business Blogging Plan

Balance. Focus. Goals.  Good parameters for life in general. For the business blogger, they are vital. Let’s face it.  If you fall asleep at the business wheel because you’re having so much fun blogging and tweeting, you’re in for a massive crash. How do I know this?  I’ve experienced a bit of a crash, thankfully […]

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Game-Based Marketing Book Review

This is a terrific read and I cover the takaways from 3 perspectives. First, I go over the target audience for this book, then I talk about some of the most mind-blowing lessons I’ve learned from Game-Based Marketing, and finally I cover the author’s motivation for writing this book and how it can be useful […]

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My Marketing Strategy Can Kick Your Marketing Strategy’s Ass

When it comes to diet and fitness, there is nothing new under the sun. And yet, the marketing strategies used by the diet and fitness industry have changed significantly over the last decade or so. Why? The Original Greek God Ever since Charles Atlas printed his famous ads -back in 1940s- on the back of […]

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You Shoot, Klout Scores! But Are They Scoring It Right?

I sit down with Megan Berry, the Marketing Manager at Klout to ask her questions that are on everyone’s mind. Is Social Influence going to soon replace the need to check people’s credit scores? Don’t dismiss it too fast, not too long ago, there was no FICA and your Social Standing was the only clout […]

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