Archive | February, 2011

Reverse Engineering Dead Space Commercial

It’s rare to see a marketing campaign executed well. The folks behind the Dead Space 2 commercial did a superb job in defining both their audience and strategy, and then they executed 30 seconds of pure marketing genius. We can all learn from this and in this post, we spend some time dissecting their strategy […]

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What Makes People Buy: Apologies

Apologizing is the new in-thing. If you want to move some product, get ready to apologize. And not any ol’ apology will do. It has to come from a high-ranking officer in the company; usually the CEO. So, let’s set out to move your product right now. What are you selling? Nevermind, it doesn’t matter. […]

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Corporations Must Die

Corporate Rite of Passage As different as they are, all ancient cultures have at least one thing in common. The Rite of Passage. When a young boy starts turning into a young man, the village elders take him to a sacred locale where they commence a ritualized, symbolic killing of the boy. During this process, […]

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6 Pixels of Separation Takes a Piss in Facebook’s World Domination

Is Facebook going to take over the world? They think they will, but something I found in Mitch Joel’s 2009 book 6 Pixels of Separation (Amazon Affiliate Link) will put a monkey wrench in Facebook’s plans for world domination. This small, throwaway piece of inside info Mitch managed to squeeze out of a Google CTO […]

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5 Ways to Improve Your Blog Today

1. Create an Elevator Pitch for Your Blog  Since we’re not spending money on ink or the printing-press, and we certainly don’t have Editors, we the bloggers tend to go on and on and on…sometimes it’s a challenge to be able to present an idea in a span of 30 seconds. If you were to […]

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Increase Profits by Removing Value From Your Product

We all hear business gurus telling us to jam our products with value. So how come the biggest businesses who employ the best of the gurus are doing the exact opposite? They are building industries entirely based on systematic removal of value from their products and making a killing in the process. Watch the video […]

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Radical Honesty: Why Do We Blog?

Listen while you browse [audio:http://diyblogger.net/wp-content/uploads/2010/07/Radical-Honesty-Why-Do-We-Blog.mp3|titles=Radical Honesty: Why Do We Blog?] or right-click to download to your fav .mp3 player Radical Honesty: Why Do We Blog? For that matter, why do we write? Or speak? Or get dressed in the morning before going to work? Or get dressed at night to go off to….work. Some would […]

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SEO Myths, Legends and Folktales From the Mind of Dan Cristo

Dan Cristo and I continue our discussion about the myths, legends and folktales of Search Engine Optimization. Listen while you browse [audio:http://diyblogger.net/wp-content/uploads/2011/02/SEO-Myths-Legends-and-Folktales-from-the-Mind-of-Dan-Cristo.mp3|titles=SEO Myths, Legends and Folktales from the Mind of Dan Cristo] Or download to your favorite .mp3 player SEO Myths, Legends and Folktales from the Mind of Dan Cristo Make sure you listen to […]

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