Archive | January, 2011

Content Is King My Ass

How many of you have great content and 0 traffic? Could it be that we’ve all be misled? Could it be that “Content Is King” phrase is a thought-cutting technique designed to over simplify the way you approach building your website as a business? Content is king the way Burger King king is King. Let’s […]

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Reverse Engineering the MGD 64 Beer Commercial

Today we ride on a horse of a different color. MGD 64 beer commercial is playing into one of our deepest drives while maintaining a very light, funny and goofy atmosphere during the 15 seconds of advertising goodness. Lets’ break it down! Members of the Malarkey: Brankica U. – The Queen of Social Media Tips, […]

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What Makes People Buy: Rejection

Many years ago, I was dating this lovely singer/actress; let’s call her Fedra because that’s her name. She asked me to come with her to an audition for this agency that was able to put you in commercials and what not. So off we went and then waited 20 or so minutes in an airy […]

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5 Ways to Spark a Conversation on Facebook

My friend and a fellow dog-blogger Jana Rade recently started a Facebook group covering an issue that is very near and dear to her heart. In fact, it’s near and dear to all of us who own dogs. Dog Health Issues. Listen while you browse Or download to your favorite portable player. MP3 or M4A/AAC […]

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Reverse Engineering a State Farm Commercial

Before a 30 seconds long spot is released into the wild, a group of very smart people gets together and try to figure out the best way to get us to open our wallet. Have you ever wondered what buying triggers they are trying to activate while you’re casually sipping on a beer during a […]

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Why Article Marketing Works for Black Hats and Not for White Hats

I was reading a post about article marketing over at Traffic Generation Cafe written by Robert Dempsey. As it’s often the case, the lineage of arguments on the blogosphere is long, so let me give you a quick-down. Robert lays out a very cogent argument on how to gain traffic by being more attentive to […]

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How To Get a Job by Interviewing Like a Viking With Corey Harlock

Vikings used to go into battle by saying “Today is a good day to die”. Can YOU be that fearless? We take a departure from the usual nonsense I dispense on this site and focus on something more practical. How to break through the noise, make your resume stand out from the crowd and interview […]

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The Tyranny of Hyperlink Ends Now!

Erping Zhu -Assistant Director, Center for Research on Learning and Teaching at the University of Michigan- conducted an experiment aimed at discerning the effects of hyperlinks on comprehension. Her discovery should be of great interest to anyone delivering content via the Internet. She had a large group of people read the same article but she […]

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