Archive | December, 2010

What Makes People Buy: Trust

Exchanging money in return for goods and services is ALL about Trust. Four kinds of Trust to be specific. First, both seller and buyer must buy into the illusion that the money we are transacting with is real. Its not. But lets pretend that it is so we can get to the Trust Type number […]

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How to Increase the Sales of Your eBook by 595.6 Percent

During the 1920s and 30s, Emanuel Haldeman-Julius sold more than 200 million books and over 2000 different titles. Let’s just say that the man knew little bit about the book publishing business. Here is one of his secrets. He would place an ad in a newspaper advertising the book using only its title, then he […]

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Nudgemail: What a Cool Idea for Your Business

This neat little service came to my attention this morning via always venerable Chris Brogan. I was so stoked about it that I tested it immediately and decided to write up a little how-to guide for the not-so technically inclined. At first, there was an idea. Nudgemail: A tied piece of string around your finger. […]

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Kinderbrutenstalts: A Proven Way of Increasing Profits by 52%

Let’s go for a walk. Said Étienne Stéphane Tarnier to himself on a warm summer day back in 1878. A local Zoo sounds like a lovely idea, he continued muttering under his breath as he polished his loafers like a decent Parisian gentleman ought to before heading out. Paris Zoo circa 19th century France was […]

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Video Blogging Quickstart Guide

Everything you ever wanted to know about video blogging but were afraid to ask will be in this Video Blogging Quickstart Guide. It’s Quickstart not because it lacks depth but because my goal was to eliminate a lot of the nonsense and unnecessary complexity inherent in the subject and give you a quick and dirty. […]

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What Makes People Buy: Identification

How come artists can see larger truths, tell us about them and we still don’t listen? A love the line from Hot Hot Heat’s Le Le Low song about 36 seconds into it when they sing Fashion is feeding us Identification. Give it a listen if you’re not at work and dig high-energy alt rock. […]

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The Amazing Rise and The Spectacular Fall of Mr. Propaganda

Follow Edward Bernays, the father of Propaganda, as he gives birth to Public Relations, rises to the top of the steaming pile of marketing heap only to have his methods fail as they encounter the Social Media juggernaut. Can some of his methods still be used? They were effective once but can they be applied […]

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Ignore Everybody and 20 Other Keys to Business and Social Media Success

Part 1: Based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 1. Ignore Everybody. We care WAY TOO MUCH what other people think. We are conditioned to care about what other people think. After all, we are social animals and our very […]

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